The Challenge
You'll own the entire customer communications engine for a B2B company, driving pipeline growth through strategic email marketing and customer advocacy. This is your chance to build proof points, orchestrate wins programs, and directly impact revenue by turning customers into your best salespeople.
Your Mission
Audit existing email infrastructure, define segmentation strategy, and launch 3 optimized lifecycle campaigns with baseline metrics
Build customer advocacy program framework including wins process, reference database, and 2 case studies in the pipeline
Establish email performance dashboard tracking open rates, CTR, pipeline contribution, and segment health across ABM/nurture/lifecycle
Align messaging and positioning with Product Marketing team; create email style guide ensuring brand consistency
Deliver 5+ published case studies with measurable proof points (logos, quotes, results) actively used by Sales
Scale email program to 6+ active campaigns generating 20%+ YoY pipeline contribution increase
Launch full-funnel customer advocacy program with 15+ active references and documented win/success metrics
Implement advanced segmentation and A/B testing cadence resulting in 15%+ improvement in email engagement rates
KPIs You'll Own
Pipeline Generated
Revenue attributed to email marketing campaigns and customer advocacy initiatives, tracked monthly.
Email Engagement Rate
Open rate and click-through rate by segment (ABM, lifecycle, nurture) with monthly trending and A/B test winners.
Case Studies & Proof Points
Number of published customer stories, testimonials, and logos actively used in sales collateral and campaigns.
Reference Program Participation
Active customer references, win rate on reference requests, and NPS from advocacy participants.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Marketing Officer
Current Team
Content writers, brand/design team, Product Marketing, Sales
New role or backfill not specified
The Package
Salary
$120K-$150K base
Variable
Performance-based incentives mentioned
Remote
Remote (location: Texas, United States listed but role is fully remote)
Benefits & Perks
Company Intelligence
Jobgether is a recruitment platform posting this role on behalf of a partner company. Limited company details provided; appears to be a B2B SaaS business with structured go-to-market operations.
Culture
Collaborative, fast-paced environment; values strategic thinking and ownership mentality.
Is This Role For You?
- You've executed 3+ ABM, lifecycle, and nurture email campaigns with documented pipeline impact
- You're comfortable with ambiguity and can build processes where none exist
- You geek out on segmentation, copywriting, and A/B testing to optimize every email metric
- You've built or scaled a customer advocacy/reference program and know how to harvest wins into case studies
- You report on metrics obsessively and let data drive your creative decisions
- You've only done template-based, batch-and-blast email marketing with no strategic segmentation or testing
- You need heavy hand-holding and detailed processes-you need to thrive defining structure yourself
- You view customer marketing as a support function rather than a revenue driver and competitive advantage
Interview Process
Initial Screening
Jobgether's AI-powered system reviews your application against core requirements; top candidates are shortlisted.
Hiring Company Review
Shortlisted candidates are shared with the partner company's internal team for interviews and assessments.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.