Regional Field Marketing Manager

Accountabilities

• Partner with sales teams to develop and execute account-based, regional, and state-wide marketing plans aligned with business and quota objectives.

• Analyze CRM data, pipeline activity, growth opportunities, and market trends to identify areas where marketing can accelerate revenue.

• Develop and manage regional demand generation programs and campaigns designed to create new opportunities, nurture leads, and accelerate existing deals.

• Build and maintain a comprehensive marketing calendar covering campaigns, education-agency sponsorships, webinars, conferences, trade shows, and relevant state and federal funding opportunities.

• Develop regional marketing strategies that reflect local education dynamics, market conditions, state requirements, and sales priorities.

• Partner with events teams to plan and execute high-impact trade shows, conferences, and custom events while establishing clear objectives and measuring results.

• Communicate regional marketing performance, including KPIs, ROI, campaign outcomes, and market insights, to sales and marketing stakeholders.

• Collaborate with sales enablement and participate in sales and product training to strengthen field execution and solution positioning.

• Support customer implementation, retention, and renewal initiatives in partnership with sales and customer success teams.

• Travel periodically with sales teams for customer meetings, conferences, trade shows, and other strategic events.

Requirements:

• Bachelor’s or master’s degree from a four-year college or university.

• Approximately 5 years of relevant marketing experience and/or training, ideally in field marketing, regional marketing, or sales enablement.

• Experience marketing to the PreK-12 education sector or a background in education technology is strongly preferred.

• Proven ability to plan, prioritize, and execute integrated marketing strategies and campaigns.

• Experience working with CRM systems, marketing automation platforms, content management tools, and project management software.

• Familiarity with event planning technology for both in-person and virtual events.

• Proficiency with Microsoft Office applications and other common business productivity tools.

• Strong understanding of marketing analytics and the ability to extract actionable insights from complex data.

• Demonstrated ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, sales enablement, and productivity.

• Strong strategic thinking and independent decision-making skills, combined with the ability to execute effectively against defined plans.

• Excellent written and verbal communication skills, with the ability to engage sales teams, customers, and marketing partners both virtually and in person.

• Highly organized, detail-oriented, and capable of managing multiple priorities and projects in a rapidly evolving environment.

• Creative and innovative mindset with the ability to identify new ways to engage PreK-12 education audiences.

• Strongly metric-driven, with the ability to evaluate campaign performance and turn data into actionable recommendations.

• Familiarity with using AI to summarize account and market insights, personalize messaging, identify event and webinar follow-up opportunities, analyze performance, generate initial content, and optimize CRM and marketing workflows.

Benefits:

• Base salary range of $74,700-$102,750 USD, with compensation varying based on experience and location.

• Medical, prescription, dental, vision, and telehealth benefits for eligible U.S. employees.

• Health Savings Accounts and Flexible Spending Accounts.

• 401(k) and Roth 401(k) plans with company matching.

• Paid vacation and sick time off.

• 12 paid holidays.

• Comprehensive parental leave, including up to 20 total weeks with 14 weeks paid, plus access to a Milk Stork program.

• Tuition reimbursement.

• Life and disability insurance.

• Well-being and employee assistance programs.

• Opportunity to work in a collaborative, growth-oriented environment focused on innovation, learning, and meaningful impact in education.

• Remote work flexibility within the United States, with periodic travel required for customer meetings and industry events.

• Inclusive workplace committed to equal opportunity and supporting diverse backgrounds, perspectives, and experiences.

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