Public Sector Field Marketing Manager

Accountabilities:

• Develop and execute industry-specific field marketing plans aligned with U.S. Federal, SLED, and Canada Public Sector sales strategies to drive pipeline growth, customer acquisition, and revenue.

• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted and measurable marketing programs.

• Provide public sector market insights and requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure initiatives address government buyer needs.

• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop initiatives that improve qualified leads, MQLs, and conversion rates.

• Lead the planning, execution, and optimization of account-based marketing campaigns supporting new customer acquisition and growth within existing public sector accounts.

• Plan and execute virtual and in-person events, executive briefings, conferences, and other programs designed to generate qualified pipeline, accelerate opportunities, and strengthen customer relationships.

• Customize and deploy broader enterprise marketing campaigns to meet the specific needs of Public Sector Sales teams and strategic accounts.

• Collaborate across Content Marketing, Brand, Sales, and Campaigns to strengthen visibility and strategic partnerships within the federal and public sector cybersecurity community.

• Drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts.

• Measure, analyze, and report on campaign and event performance, providing actionable recommendations to improve effectiveness and return on investment.

• Support additional cross-functional marketing initiatives and projects as needed to achieve departmental and organizational objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 7+ years of marketing experience, with strong expertise in field marketing, demand generation, account-based marketing, or sales enablement.

• Proven ability to develop, execute, and optimize integrated marketing campaigns from strategy through implementation.

• Demonstrated creativity, innovation, and strong execution in developing targeted programs that generate engagement and measurable business outcomes.

• Proven experience partnering closely with U.S. Federal Sales teams to support pipeline growth, customer acquisition, and revenue.

• Strong understanding of U.S. Federal procurement processes, government buying cycles, and public sector purchasing requirements.

• Experience supporting go-to-market strategies for U.S. Federal and/or SLED markets.

• Proficiency with Salesforce CRM and the ability to leverage CRM data for marketing initiatives, analysis, and performance reporting.

• Experience with marketing automation platforms and digital marketing tools.

• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Excellent verbal, written, presentation, and stakeholder communication skills.

• Strong analytical capabilities, including the ability to interpret marketing data, measure campaign performance, and translate findings into actionable recommendations.

• Self-motivated, adaptable, proactive, and comfortable working in a dynamic environment.

• Demonstrated ability to build collaborative relationships with cross-functional stakeholders and influence business outcomes.

• Experience marketing cybersecurity, technology, SaaS, or professional education solutions to U.S. Federal agencies and/or SLED organizations is preferred.

• Experience developing ABM strategies for public sector customers is preferred.

• Familiarity with government contract vehicles, procurement channels, and public sector marketing best practices is a plus.

• Experience planning and executing executive briefings, government events, conferences, and industry trade shows is preferred.

• An entrepreneurial, hands-on approach to problem-solving and execution is highly valued.

• Unrestricted authorization to work in the United States is required; visa sponsorship is not available.

Benefits

• Compensation: $90,000-$120,000 OTE, comprised of base salary and bonus.

• Compensation varies based on geographic location, skills, and experience, with a focus on pay equity and transparency.

• Competitive base salary and bonus opportunities.

• 401(k) plan with company match.

• Medical, dental, and vision coverage.

• Company-provided short-term disability, with optional long-term disability, supplemental life, and AD&D insurance for employees and dependents.

• Voluntary benefits including accident insurance and identity theft protection.

• Fitness and wellness programs and a company-paid Employee Assistance Program (EAP).

• Generous paid time off, including volunteer time.

• Professional development opportunities and access to specialized training.

• Primarily remote work environment with flexibility designed to support professional and personal needs.

• Occasional in-person presence may be required depending on role-specific or business needs.

• Inclusive culture focused on collaboration, fairness, belonging, and professional growth.

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