Prep Redzone (Football) Marketing Specialist

Accountabilities:

• Lead brand strategy and grow the brand’s presence and engagement across relevant social media platforms.

• Own and maintain the annual content and marketing calendar across social, email, and SMS channels.

• Develop and execute marketing campaigns that balance authentic brand storytelling with measurable audience and registration growth.

• Drive marketing for tournaments, showcases, and other football events, including pre-event promotion and on-site content coverage.

• Coordinate videographers, content creators, and other contributors to ensure events generate high-quality, timely content.

• Build and maintain productive relationships across the nationwide scout network to source content, initiatives, and qualified leads.

• Manage and expand the contact database to support targeted community outreach and lead-generation initiatives.

• Collaborate with Sales, Creative, Event Operations, and scout teams to turn content and engagement into sales-ready opportunities.

• Monitor campaign and channel performance, analyze relevant metrics, and use insights to continuously improve marketing effectiveness.

• Manage external contributors, virtual assistants, interns, or other marketing resources as needed to support execution.

• Identify opportunities to improve processes, campaigns, and marketing operations in a fast-moving environment.

Requirements:

• Authentic industry experience in football, 7-on-7, or high school/middle school showcases, with a credible voice that resonates with players, coaches, recruiters, and families.

• Proven experience owning and executing brand strategy in a fast-paced, entrepreneurial environment.

• Demonstrated ability to build and execute a full-year content calendar across social media, email, and SMS.

• Strong understanding of content and channel strategy, with a track record of driving measurable audience growth and engagement.

• Hands-on experience planning, marketing, and covering live sporting events, including coordinating photographers, videographers, or content creators.

• Strong relationship-building and cross-functional collaboration skills, particularly with sales, creative teams, scouts, ambassadors, or external contributors.

• High data literacy and the ability to interpret campaign metrics, identify trends, and make decisions that improve performance rather than simply reporting results.

• Experience managing contact databases or lead-generation systems and supporting targeted outreach.

• Self-directed, organized, and comfortable taking ownership of projects from strategy through execution without extensive oversight.

• Strong communication and project-management skills with the ability to manage multiple priorities and stakeholders.

• Applicants must be legally authorized to work in the United States without current or future visa sponsorship; only U.S. citizens will be considered at this time.

Nice-to-have qualifications:

• Experience with CRM or lead-database platforms.

• Hands-on photo and video editing capabilities.

• Background in youth sports, athlete recruiting, or sports media.

• Experience managing paid social, email, or SMS campaigns.

• Familiarity with EOS/Traction.

• Experience with Slack and Asana.

Benefits:

• Targeted salary range of $70,000-$80,000 per year, with starting compensation based on applicable skills and experience.

• Comprehensive health benefits.

• 401(k) plan with Safe Harbor matching.

• Long-term disability coverage.

• Basic life insurance.

• Flexible work arrangements, including remote work options.

• High level of autonomy and trust in how you approach your responsibilities.

• Support for professional and personal development.

• Opportunity to work in a recognized, collaborative, and inclusive workplace culture.

• Meaningful opportunity to influence the experience of thousands of athletes and coaches.

• Dynamic environment with opportunities to make a visible impact across marketing, events, and business growth.

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