Manager, Digital Marketing Automation

Accountabilities:

The Manager, Digital Marketing Automation is responsible for leading marketing automation initiatives, managing campaign operations, and optimizing digital engagement strategies. This role combines people leadership, marketing technology expertise, and data-driven decision-making to deliver effective customer experiences and measurable business results.

• Lead and manage a team of digital marketing professionals, providing coaching, development, and operational guidance.

• Establish team priorities, allocate resources, and ensure campaigns are delivered accurately and efficiently.

• Drive operational excellence across campaign planning, execution, quality assurance, reporting, and platform optimization.

• Develop and execute digital marketing automation strategies across email, web, social, and other customer engagement channels.

• Oversee global marketing campaigns focused on customer acquisition, lead nurturing, engagement, and retention.

• Manage marketing automation calendars and ensure alignment across regional and cross-functional teams.

• Partner with internal stakeholders to create audience-focused campaigns based on segmentation, personalization, and lifecycle strategies.

• Utilize marketing automation platforms and customer data platforms to build, optimize, and scale campaigns.

• Support audience segmentation, journey mapping, personalization efforts, lead scoring, and automated customer workflows.

• Ensure data accuracy, enrichment, governance, and compliance across CRM, CDP, and marketing technology systems.

• Monitor campaign performance through KPIs, dashboards, and reporting by campaign, audience, region, and lifecycle stage.

• Partner with analytics teams to identify insights and recommend improvements based on performance data.

• Lead testing strategies, including A/B and multivariate testing, to improve engagement and conversion metrics.

• Define and improve marketing automation processes, documentation, workflows, and standard operating procedures.

• Contribute to marketing technology strategy, integrations, and future platform enhancements.

• Ensure compliance with applicable data privacy regulations and responsible use of customer information.

Requirements: The ideal candidate is an experienced digital marketing leader with expertise in marketing automation, campaign optimization, and team management. This professional should be comfortable combining strategic thinking with hands-on execution while working across technical and business teams in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in digital marketing, marketing automation, or related disciplines.

• 2+ years of experience managing and developing team members.

• Hands-on experience with marketing automation platforms such as Adobe Marketo Engage, Adobe Real-Time CDP, Adobe Target, or similar solutions.

• Strong understanding of B2B demand generation, lifecycle marketing, segmentation, lead nurturing, and campaign automation.

• Experience managing global or multi-region marketing programs.

• Proven ability to develop and optimize email marketing strategies and multi-channel campaigns.

• Strong project management and prioritization skills with the ability to manage multiple initiatives.

• Experience working with CRM systems such as Salesforce or similar platforms.

• Analytical mindset with experience using reporting and analytics tools such as Google Analytics, Excel, Power BI, QlikView, or comparable solutions.

• Ability to interpret performance data and translate insights into actionable recommendations.

• Strong communication and collaboration skills across technical and non-technical teams.

• Knowledge of data privacy regulations such as GDPR and CCPA and their impact on marketing practices.

• Experience with B2B eCommerce, healthcare, life sciences, or similar industries is preferred.

• Familiarity with SEO, taxonomy, content tagging, personalization strategies, and digital experience optimization is a plus.

• Experience with project management tools such as Adobe Workfront, Asana, Jira, or similar platforms is preferred.

Benefits:

• Competitive salary range of $97,500 - $156,975 annually.

• Comprehensive medical, dental, and vision coverage.

• Wellness programs and resources supporting employee well-being.

• Health savings and flexible spending account options.

• 401(k) retirement plan with company matching.

• Employee stock purchase program.

• Paid holidays and annual paid time off.

• Volunteer time off opportunities.

• Paid parental leave benefits.

• Professional development programs and career growth opportunities.

• Inclusive and collaborative work environment.

• Remote work flexibility within the United States.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1