Head of Growth & Optimization for a DTC Supplement Brand

Accountabilities:

• Own and optimize the full landing page ecosystem across all acquisition channels, ensuring consistent performance improvements.

• Design and manage a structured A/B testing and experimentation framework to evaluate landing page performance and implement winning variations.

• Develop, launch, and optimize landing page systems for multiple traffic sources, including paid social, search, and native advertising.

• Lead conversion rate optimization (CRO) initiatives by identifying friction points and implementing data-driven improvements across funnels.

• Collaborate closely with media buying, creative, and copywriting teams to ensure alignment between traffic sources and conversion assets.

• Analyze key performance metrics such as ROAS, CAC, conversion rates, and funnel efficiency to guide decision-making.

• Build and refine scalable processes, documentation, and workflows for landing page production and optimization.

• Manage internal or external copywriters and ensure a consistent pipeline of high-performing landing page concepts and iterations.

• Act as the central point of coordination between growth, creative, and performance marketing stakeholders.

Requirements:

• Proven experience in building, managing, or optimizing high-performance landing pages and sales funnels.

• Strong background in direct-response marketing, DTC, performance marketing, or CRO-focused environments.

• Hands-on experience designing and executing A/B tests and making decisions based on quantitative performance data.

• Deep understanding of conversion principles, user psychology, customer journeys, and funnel optimization strategies.

• Strong analytical skills with the ability to interpret marketing and conversion metrics to drive decisions.

• Experience working closely with paid acquisition channels such as Meta, Google, or native advertising platforms.

• Ability to manage multiple projects and stakeholders in a fast-paced, performance-driven environment.

• Strong copywriting evaluation and communication skills.

• Highly organized, proactive, and ownership-driven mindset.

• Nice to have: experience in supplements, health, wellness, or consumer products.

• Nice to have: familiarity with DACH markets and native advertising platforms.

• Nice to have: experience managing creative teams, copywriters, or ecommerce platforms such as Shopify.

Benefits:

• Fully remote role with high flexibility.

• Competitive compensation aligned with experience.

• Opportunity to work with a fast-scaling international DTC brand.

• High ownership over core growth and conversion strategy.

• Exposure to advanced direct-response marketing and CRO experimentation systems.

• Long-term growth opportunities within a high-performance, data-driven team.

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