Growth Strategy Lead

Accountabilities:

• Own the end-to-end strategy for paid acquisition across channels such as Google, Meta, Bing, and native/prospecting platforms, optimizing for growth and subscription economics

• Lead and develop a team of Growth Operators, providing coaching, prioritization, and performance direction to maximize impact

• Allocate marketing investments across channels based on customer insights, LTV modeling, and business objectives

• Identify growth opportunities across channels, funnels, creative, offers, and pricing, translating insights into actionable tests

• Analyze performance trends, diagnose shifts, and uncover root causes behind growth or decline

• Evaluate and test new acquisition channels and emerging platforms to expand scalable growth opportunities

• Design experimentation roadmaps and ensure resources are focused on the highest-impact initiatives

• Partner with engineering and data teams to build AI-enabled workflows, automation systems, and scalable marketing infrastructure

• Define how human operators and AI systems collaborate to optimize acquisition performance and efficiency

• Establish measurement frameworks, attribution models, and experimentation standards to connect marketing activity to business outcomes

Requirements:

• 5+ years of experience in growth marketing, performance marketing, or paid acquisition with ownership of business outcomes

• Strong expertise across digital acquisition channels including Google, Meta, Bing, and programmatic/native networks

• Proven track record of scaling subscription or recurring revenue businesses through experimentation and data-driven growth

• Deep understanding of subscription economics including LTV, retention, conversion, and acquisition efficiency

• Hands-on analytical capability, including SQL proficiency and ability to independently interrogate and interpret data

• Experience designing and interpreting incrementality and lift tests (e.g., geo experiments, holdouts)

• Strong fluency in AI-enabled marketing systems, including understanding of LLM behavior and automation workflows

• Ability to translate marketing workflows into technical specifications and collaborate effectively with engineering teams

• Systems-thinking mindset with strong prioritization, operational rigor, and decision-making under uncertainty

• Proven leadership experience managing and developing high-performing teams in fast-moving environments

• Strong communication skills with the ability to influence across product, marketing, and technical stakeholders

• Experience in financial services, fintech, or subscription-based digital businesses is a strong plus

Benefits:

• Competitive annual salary range: $165,000, $180,000 USD

• Fully remote work within approved U.S. states

• Unlimited vacation policy and generous paid parental leave

• Comprehensive medical, dental, and vision coverage with low employee premiums

• $1,000 annual stock investment benefit

• Equity participation as part of total compensation package

• High-autonomy environment with strong emphasis on experimentation and ownership

• Exposure to advanced AI-driven marketing transformation initiatives.

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