Events Marketing Manager

Accountabilities:

The Events Marketing Manager will own the development and execution of event programs that support business growth objectives. This role requires strong project management skills, attention to detail, and the ability to collaborate across teams while managing multiple priorities.

• Develop and execute an event marketing strategy covering tradeshows, conferences, industry events, experiential activations, and virtual experiences.

• Build and manage an annual events roadmap by identifying opportunities that align with growth goals and customer engagement strategies.

• Lead end-to-end event planning, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and onsite operations.

• Create integrated pre-event, onsite, and post-event engagement strategies to increase attendance, lead generation, meetings, and pipeline contribution.

• Partner with Sales and Marketing leadership to establish event goals, improve conversion strategies, and maximize revenue impact.

• Collaborate with Marketing Operations to ensure accurate attribution, campaign tracking, lead management, reporting, and performance measurement.

• Analyze event results and provide insights on pipeline generation, ROI, opportunity creation, and future investment decisions.

• Manage event budgets, contracts, and vendor relationships while maintaining financial discipline and operational efficiency.

• Represent the organization onsite at events, handling challenges professionally and ensuring exceptional experiences for attendees, customers, and internal teams.

• Develop scalable event processes, playbooks, and best practices to support continued program growth.

Requirements: The ideal candidate has experience managing B2B events, field marketing programs, or demand generation initiatives with a strong focus on measurable business outcomes. Success in this role requires strategic thinking, strong communication skills, and the ability to manage complex projects in a dynamic environment.

• 3+ years of experience in event marketing, field marketing, demand generation, or a related marketing function within B2B SaaS, healthcare technology, or similar industries.

• Proven experience managing events that generate measurable pipeline, customer engagement, and revenue impact.

• Strong project management skills with the ability to manage timelines, budgets, vendors, and multiple stakeholders simultaneously.

• Excellent cross-functional collaboration skills, including experience partnering with Sales, Marketing Operations, executives, and creative teams.

• Ability to remain calm under pressure, make decisions quickly, and resolve unexpected challenges during high-visibility events.

• Experience using CRM, marketing automation platforms, event technology, and reporting tools such as Salesforce.

• Strong analytical skills with the ability to evaluate event performance and translate data into actionable recommendations.

• Willingness to travel approximately 30-40% of the year to support event execution.

• Highly organized, detail-oriented, and proactive approach to managing responsibilities.

Benefits:

• Competitive salary range of $96,000-$110,000 annually.

• Medical coverage for employees and dependents with significant employer contribution.

• Health Savings Account (HSA) contribution for eligible plans.

• 401(k) matching contributions up to 3.5%.

• Dental and vision insurance options.

• Basic life insurance, accidental death and dismemberment coverage, and short- and long-term disability benefits.

• Flexible time off policy and 12 paid annual holidays.

• Paid parental leave.

• Pet-focused benefits including pawternity leave, financial pet adoption support, and subsidized pet insurance.

• Annual learning and development stipend to support professional growth.

• Remote work flexibility and the opportunity to build impactful marketing programs.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1