Coordenador(a) de Audience Growth

Accountabilities:

• Discover, test, and validate new audience acquisition and distribution channels to expand platform reach and engagement.

• Lead continuous growth experiments by defining hypotheses, establishing success metrics, executing tests, analyzing results, and scaling initiatives that demonstrate potential.

• Investigate how different audiences discover, share, and engage with digital products, especially through communities, creators, social platforms, newsletters, forums, and niche ecosystems.

• Build and optimize organic growth strategies across channels such as Discord, Reddit, Steam, YouTube, Twitch, TikTok, and other relevant communities.

• Use analytics, automation, and AI-powered tools to accelerate research, experimentation, content creation, outreach, and operational workflows.

• Analyze user behavior data, including traffic sources, engagement, retention, sharing patterns, and conversion metrics, to identify growth opportunities.

• Collaborate closely with Product and Technology teams to create product-driven growth loops, sharing mechanisms, and discovery experiences.

• Support go-to-market initiatives for new features, products, and strategic platform initiatives.

• Present learnings, insights, recommendations, and priorities clearly to leadership and cross-functional stakeholders.

Requirements

• Proven experience creating, validating, and scaling acquisition, distribution, audience, or community growth channels for digital products.

• Experience working in experimentation-driven environments, including defining hypotheses, measuring results, iterating quickly, and scaling successful initiatives.

• Strong understanding of growth metrics such as acquisition, activation, retention, referral, cohorts, CAC, LTV, conversion funnels, and channel performance.

• Ability to independently research audience behaviors and identify opportunities across communities, creators, content platforms, and digital ecosystems.

• Hands-on mindset with the ability to build, test, and execute initiatives without relying on large teams or established processes.

• Experience using analytics, automation, AI tools, and rapid validation methods, including dashboards, landing pages, forms, workflows, or lightweight prototypes.

• Strong collaboration skills with Product, Technology, Marketing, Community, and Business Development teams.

• Excellent communication skills in English, with confidence producing content, conducting research, leading conversations, and collaborating with international stakeholders.

• Ability to prioritize independently, make data-informed decisions, document learnings, and communicate recommendations clearly.

• Experience presenting insights and strategic recommendations to senior leadership.

• Experience with early-stage digital products, startups, gaming communities, creator ecosystems, or platforms with strong audience components is highly valued.

• Familiarity with tools such as GA4, Looker Studio, Amplitude, Mixpanel, PostHog, Webflow, Airtable, Zapier, Make, n8n, HubSpot, Mailchimp, Apollo, Clay, or similar platforms is a plus.

• Knowledge of SQL, APIs, webhooks, ethical scraping, automation, bots, scripting, or AI prototyping is considered an advantage.

• Experience with gaming communities, indie games, Discord, Reddit, Steam, Twitch, YouTube, TikTok, or creator economy ecosystems is a strong plus.

• Spanish proficiency is an advantage.

Benefits

• Remote work opportunity with flexibility to work from anywhere in Brazil.

• Competitive PJ compensation package ranging approximately from R$10,300 to R$11,150 per month.

• Company-provided equipment and support for a productive remote work setup.

• Health and dental plan with highly subsidized employee contribution.

• Monthly home office and work support allowance of R$500 through benefits card.

• 30 days of paid absence per year after one year with the company.

• Professional development budget of approximately US$70 every semester for courses, books, workshops, and events.

• Four additional paid days off per year for personal time.

• Monthly game allowance to choose products from the platform.

• Annual discount coupons for personal use or gifts.

• Access to language learning support through Open English.

• Access to wellness benefits, including fitness, therapy, nutrition, and health support platforms.

• Mental health and medical support through digital healthcare services.

• Investment support program to help employees plan for the future.

• Stock options opportunity, allowing eligible employees to participate in the company’s long-term growth.

• Flexible working hours and an autonomous, transparent, and collaborative culture.

• Annual team gatherings and opportunities to connect with colleagues in person.

• A passionate gaming environment with teammates who share a love for games and technology.

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