B2B Marketing Strategist

Accountabilities

- Define strategic direction for B2B marketing solutions, translating client objectives and business challenges into differentiated and defensible recommendations.

- Develop and enhance B2B communications planning methodologies, incorporating modern marketing practices and capabilities across demand generation, up-sell/cross-sell, and renewal journeys.

- Provide proactive strategic support to sales teams and B2B clients, contributing to proposals, new business opportunities, and solution development.

- Collaborate with sales, solutions, advertising, development, program management, and other specialist teams to design integrated marketing solutions.

- Assess client and end-customer insights, market trends, historical performance, and industry best practices to inform strategic recommendations.

- Maintain a strong understanding of marketing technology, advertising technology, data, analytics, and the broader B2B marketing ecosystem.

- Actively use AI tools such as Claude, Microsoft Copilot, or comparable solutions for research, competitive analysis, strategic development, and proposal creation.

- Monitor developments in machine learning, generative AI, and agentic AI and advise teams on their potential applications within marketing and communications.

- Build and maintain relationships with relevant technology partners that strengthen marketing capabilities and solution offerings.

- Create persuasive communications and presentation materials that clearly articulate service offerings, value propositions, differentiators, and business outcomes for different audiences.

- Educate internal stakeholders on evolving B2B marketing practices and contribute to the continuous improvement of strategic capabilities.

Requirements

- Bachelor’s degree in Marketing, Business, Communications, or a related discipline from an accredited institution, or an equivalent combination of education and experience.

- 7-9 years of relevant professional experience, with demonstrated expertise in B2B marketing strategy and solution design.

- Proven experience designing B2B marketing solutions that address client objectives and measurable business outcomes.

- Strong understanding of B2B buyer journeys, demand generation, customer engagement, retention, and partner marketing.

- Demonstrated fluency with AI tools such as Claude, Copilot, or similar platforms, using them effectively to accelerate strategic analysis and client recommendations.

- Strong knowledge of marketing technology and advertising technology, with the ability to evaluate how data, technology, and analytics can support B2B campaigns.

- Experience with Salesforce and/or HubSpot is an asset; experience in the automotive or technology sectors is also advantageous.

- Exceptional written, verbal, and presentation skills, with the ability to adapt communication style for persuasive, diplomatic, technical, and executive audiences.

- Strong analytical and problem-solving capabilities, including the ability to define complex problems, gather and interpret data, establish facts, and develop innovative solutions.

- Demonstrated ability to lead multidisciplinary projects and strategic initiatives in fast-paced, deadline-driven environments.

- Strong commercial acumen, including the ability to influence stakeholders, negotiate, present solutions, and contribute to closing business opportunities.

- Ability to manage changing priorities while maintaining high standards of quality, performance, and attention to detail.

- Strong collaboration skills and the ability to build productive relationships across sales, technology, marketing, and other specialist functions.

- Must be legally authorized to work in Canada and able to work remotely from an eligible province or territory.

Benefits

- Base salary of $108,000-$120,000, plus incentives aligned with individual and company performance.

- Fully remote, work-from-home position in Canada.

- Medical, dental, and vision insurance for eligible employees.

- Registered Retirement Savings Plan (RRSP).

- Paid time off and holidays.

- Paid learning days and opportunities for professional development.

- Opportunity to work on high-impact B2B marketing strategies and emerging AI-enabled marketing approaches.

- Collaborative, innovation-focused environment with exposure to multidisciplinary teams and complex client challenges.

- Significant opportunity to influence marketing strategy, solution development, and business growth.

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