Analista de Growth & Mídia Pleno (CLT)

Accountabilities:

• Manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads, including campaign creation, configuration, monitoring, optimization, and performance analysis.

• Manage the full acquisition funnel, connecting prospecting, conversion, and revenue through performance-oriented campaign structures.

• Monitor key performance indicators, identify bottlenecks, and recommend improvements across channels, campaigns, audiences, creatives, offers, and landing pages.

• Identify and prioritize Growth opportunities, develop hypotheses, and execute experiments designed to improve acquisition, conversion, and marketing efficiency.

• Plan, execute, and analyze tests involving creatives, audiences, messaging, bidding strategies, landing pages, and customer journeys.

• Develop and improve AI-supported workflows for media monitoring, alerts, performance analysis, insight generation, data organization, and ad variation development.

• Identify repetitive marketing tasks and opportunities to apply AI to increase operational speed, quality, and scalability, while maintaining human validation and data quality.

• Monitor market opportunities, including calendars, seasonal trends, commercial windows, and relevant market events, to inform campaign planning.

• Identify promising niches, audiences, products, and market contexts and propose targeted activations to capture growth opportunities.

• Collaborate with Branding and Content teams to develop and adapt creative assets based on media best practices, testing insights, and funnel requirements.

• Document analyses, hypotheses, test results, learnings, and recommendations to support continuous team improvement.

Requirements

• Previous experience operating paid media campaigns, whether within an agency, in-house marketing team, internship, or personal project environment.

• Basic to intermediate knowledge of Google Ads and Meta Ads, including campaign structures, objectives, audiences, pixels, and tags.

• Understanding of performance marketing and key metrics such as CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution, and reporting.

• Familiarity with Google Analytics 4 and spreadsheets such as Google Sheets or Excel for data analysis and performance tracking.

• Genuine interest in Growth, experimentation, marketing automation, and practical applications of artificial intelligence.

• Ability to analyze problems, prioritize opportunities, and translate data into concrete actions.

• Curious, organized, hands-on profile with a strong willingness to learn, experiment, analyze results, and document insights.

• Strong communication and collaboration skills, particularly when working across media, branding, content, and other marketing functions.

• Comfortable working in a remote environment with autonomy and accountability.

Benefits

• 100% remote work, with the flexibility to work from anywhere in Brazil.

• CLT employment contract.

• 40-hour workweek.

• National medical and dental insurance through SulAmérica, fully funded by the company.

• Wellhub or gym reimbursement.

• Sesc partnership with access to cultural and leisure activities.

• Access to Starbem, Avus, and Auster for health, well-being, psychological, financial, and legal support.

• Meal or food allowance through the iFood card.

• Home-office allowance through the iFood card.

• PLR according to applicable company rules.

• Extended maternity and paternity leave.

• Project recognition program with financial rewards.

• Childcare allowance.

• Full scholarship for undergraduate and postgraduate studies.

• Free unlimited access to a comprehensive exam-preparation learning platform.

• 70% discount on postgraduate and in-person undergraduate programs in Curitiba.

• Corporate learning and development through an internal academy.

• Study incentive programs supporting continuous professional development.

• Onboarding kit and work equipment provided.

• Christmas allowance.

• Baby kit for eligible employees and their families.

• Additional annual day off for mothers.

• School supplies assistance.

• Inclusion allowance for employees with disabilities.

• Pet health plan.

• Birthday day off.

• Life insurance.

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