The Challenge
Writesonic is pioneering Generative Engine Optimization—helping brands own visibility across ChatGPT, Claude, and Perplexity. You'll build the growth playbook for a category that didn't exist 18 months ago, working directly with the founder to scale a profitable, YC-backed platform.
Your Mission
Launch and optimize 2+ multi-channel campaigns (paid + email + content) that drive qualified B2B leads with documented conversion rates
Build your AI toolkit: document 3-5 repeatable workflows using ChatGPT/Claude/Zapier that cut campaign execution time by 30%+
Set up core growth reporting dashboard tracking CAC, MQL→SQL conversion, and channel ROI across LinkedIn, Google, email
Execute LinkedIn thought leader flywheel for founder: 4+ campaigns with engagement capture and warm follow-up sequences
Prove one new channel or tactic (webinars, ABM, YouTube, affiliate, etc.) with documented unit economics and repeatability
Scale 2 winning campaigns from month 3 to 2-3x volume while maintaining or improving CAC
Build self-service marketing automation that lets sales and product launch campaigns without marketing bottleneck
Own product launch GTM for 1+ feature: positioning brief, campaign calendar, asset production, cross-functional coordination
KPIs You'll Own
Cost Per Qualified Lead (CPQL)
Track and optimize acquisition cost across all channels to achieve target CAC for SaaS model
Campaign Conversion Rate
Measure end-to-end conversion from ad/email impression through MQL → SQL → close
LinkedIn Flywheel Engagement
Monitor thought leader post reach, engagement rate, and qualified lead capture from organic + paid boosting
Time-to-Launch
Measure campaign velocity: days from brief to live execution across all channels
AI-Assisted Output
Track campaigns/assets produced per person per month and % created with AI assistance
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing
Current Team
Generalist growth team; you'll work closely with founder Sam
New role to scale growth function
The Package
Salary
$90K-$130K base
Remote
On-site required
Benefits & Perks
Company Intelligence
Writesonic is YC-backed and profitable, building the essential platform for Generative Engine Optimization (GEO)—helping brands track and boost visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. The market for AI discovery is exploding and Writesonic is positioning to own the space.
Funding
Y Combinator
Customers
B2B brands optimizing for AI search visibility
Culture
Fast-paced, scrappy, AI-first, direct communication, founder-led
Is This Role For You?
- You've run 2+ full-funnel B2B campaigns end-to-end and can prove ROI with real numbers
- You use ChatGPT/Claude daily and have built basic automations (Zapier/Make); AI is a multiplier, not a trend to you
- You're comfortable being the generalist: depth in 2 areas (paid + content, or email + product marketing, etc.) but fluent across all three
- You thrive in early-stage startup chaos: ambiguity, fast shipping, and wearing multiple hats energize you
- You want to build competitive moat in a new category (GEO) and have the chance to shape the playbook
- You need 100% remote work—this role is on-site only
- You're a specialist who needs clear role boundaries; this is generalist work across growth, content, and product marketing
- You see AI as optional or a distraction; fluency in AI tools is non-negotiable for speed and output
Interview Process
Initial Screen
Hiring manager screens for growth background, campaign ownership, and AI fluency
Portfolio Deep-Dive
Walk through 1-2 campaigns you've owned: metrics, channels, results, and how you used AI to move faster
Founder Conversation
Meet with Sam to discuss growth strategy, AI approach, and how you think about B2B marketing in the GEO space
Take-Home Challenge
Design a 30-day campaign brief for Writesonic targeting a specific segment; show your AI workflow and tooling
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.