The Challenge
ISPOR is the global leader in health economics research and you'll own their digital transformation. This is your chance to build integrated digital campaigns that influence decision-making across the healthcare industry—managing a specialist team and directing multi-channel strategy for a mission-driven org.
Your Mission
Audit existing digital marketing stack (ESP, CMS, analytics tools) and map current campaign performance gaps
Onboard and set expectations with Digital Marketing Specialist; establish email compliance protocols (CAN-SPAM, GDPR)
Define and build 5-7 core KPIs/dashboards in Looker Studio covering campaign ROI, email performance, and paid media efficiency
Launch first optimized multi-channel campaign (email + paid social + display) with clear success metrics
Reduce email unsubscribe rate by 15% and improve open rates by 20% through segmentation and A/B testing
Scale paid media budget with documented 2.5x+ ROAS across Google Ads and paid social channels
Develop and execute quarterly marketing metrics reporting deck for leadership with trend analysis and strategic recommendations
Mentor Digital Marketing Specialist to independently manage email execution while you focus on strategy and paid media optimization
KPIs You'll Own
Email Performance (Open Rate, Click Rate, Unsubscribe Rate)
Track engagement and compliance across all ESP campaigns; target 25%+ open rate, 3%+ CTR
Paid Media ROI (Google Ads, Facebook, LinkedIn)
Measure cost per acquisition and return on ad spend by channel; benchmark against industry standards for B2B/non-profit
Campaign Attribution & Conversion Rate
Track cross-channel touchpoints from first click to conversion using Google Analytics and CRM data
Website Traffic & Engagement (GA4)
Monitor sessions, bounce rate, and time-on-page by traffic source; optimize landing pages for conversions
Tools & Stack
Your Team
Your Manager
Not specified; likely Director of Marketing or VP of Communications
Current Team
1 Digital Marketing Specialist (email-focused) reporting to you
Backfill or growth position—unclear if specialist role is new or existing
The Package
Salary
$85K-$120K base
Remote
On-site in Lawrence, NJ (no hybrid/remote flexibility mentioned)
Benefits & Perks
Company Intelligence
ISPOR is the global leader in health economics and outcomes research (HEOR) excellence. As a professional society, they shape how healthcare decisions are made globally. They're undergoing digital transformation to better serve their audience and expand their digital product footprint.
Customers
Healthcare organizations, payers, pharmaceuticals, medical device companies, governments, and health economists worldwide
Culture
Mission-driven, professional society; emphasis on advancing HEOR research and improving health outcomes through data-driven decisions
Is This Role For You?
- You've managed email campaigns at scale (Marketo, HubSpot, or similar) and understand compliance (CAN-SPAM, GDPR)
- You're comfortable with data analysis—building dashboards, pulling GA4 reports, and translating metrics into strategy
- You've run paid campaigns (Google Ads, Facebook, LinkedIn) and can optimize for ROI, not just impressions
- You want to lead a small team and grow someone from specialist to strategist
- You're energized by B2B/mission-driven work, not consumer marketing
- You need remote work or hybrid flexibility—this is on-site in Lawrence, NJ
- You're light on technical skills (no real experience with ESP, GA, CMS platforms)
- You're used to huge budgets and big teams—this is a lean operation with 1 specialist reporting to you
- You want a pure strategy/executive role—you'll be hands-on with execution and reporting
Interview Process
Phone Screen
Recruiter or hiring manager; 20-30 min overview of role, digital marketing background, and on-site requirement
Hiring Manager Interview
Deep dive on campaign management experience, tools proficiency, and approach to analytics; expect questions on past paid media ROI and email optimization wins
Case Study or Work Sample
Likely asked to review/analyze a past campaign, build a simple dashboard sketch, or present how you'd approach a multi-channel campaign for ISPOR
Stakeholder/Team Interview
Possible conversation with leadership (VP/Director) or existing team members; assessment of fit, leadership style, and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.