The Challenge
Interactive Brokers (S&P 500 fintech) needs a growth leader to architect and scale a global experimentation engine. You'll own the entire conversion funnel-from landing pages to funded accounts-across 200+ countries with measurable ROI accountability.
Your Mission
Audit and baseline current conversion metrics across visitor→application→funded account funnels globally; establish statistical rigor and test governance framework
Build and staff your experimentation team (growth marketers + analysts); define KPI framework tied to acquisition cost and account quality
Launch 3-5 high-impact experiments on landing pages, onboarding flows, and incentive structures; establish weekly test velocity cadence
Map retargeting and paid-to-owned integration strategy with Media Analytics; identify low-hanging fruit in funnel stitching and incrementality
Scale experimentation infrastructure across 5+ key markets; achieve 10+ concurrent tests with clear statistical governance and 95%+ velocity hit rate
Drive 15-25% uplift in visitor-to-application conversion through optimized landing pages, dynamic personalization, and AI-native content generation
Implement lifecycle and email/SMS sequencing experiments; measure incremental impact on funded account quality and LTV
Build AI-native optimization layer (audience segmentation, content personalization, adaptive testing); document playbook for global rollout
KPIs You'll Own
Visitor-to-Application Conversion Rate
Percentage of website visitors who complete account application; primary north star for owned channel optimization.
Application-to-Funded Rate
Percentage of applicants who fund their account; measures onboarding effectiveness and funnel quality.
Cost Per Funded Account
Blended acquisition cost across paid and owned channels per funded account; core profitability metric.
Test Velocity & Statistical Rigor
Number of concurrent experiments running and percentage reaching statistical significance; measures experimentation program maturity.
Funded Account Quality (by cohort)
Post-funding metrics (deposits, trading activity, retention) by acquisition source; ensures growth is sustainable.
Incremental Impact (by channel/test)
Lift measured via holdout/control groups; isolates true causal impact vs. attribution bias in paid+owned mix.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP of Marketing (not specified)
Current Team
Undefined; you'll build from scratch or inherit existing growth team
New structure-you own hiring strategy for growth marketers and experimentation analysts
The Package
Salary
$200K-$300K base
Variable
Annual performance-based bonus
Equity
Stock grants
Remote
Hybrid: 3 days in office (New York, NY) / 2 days remote
Benefits & Perks
Company Intelligence
Interactive Brokers is an S&P 500 global fintech leader serving retail and institutional traders across 200+ countries. They operate at massive scale with owned and paid channels, complex international compliance, and high-volume funnel optimization opportunities.
Funding
Public (S&P 500)
Customers
Retail traders, institutional clients globally
Culture
Performance-driven, measurement-obsessed, data-first culture; expects ownership and accountability in measurable environments
Is This Role For You?
- You've led global growth at fintech, marketplaces, or high-scale SaaS and shipped 50+ experiments per quarter with rigor
- You think in funnels, incrementality, and cohort analysis-not vanity metrics-and can teach that mindset to others
- You're fluent in AI-native tools and see them as force multipliers for personalization, segmentation, and test execution
- You thrive in performance-accountable environments where every dollar of marketing spend is tied to ROI and account quality
- You're a brand/content marketer uncomfortable owning hard conversion metrics or collaborating with analytics/data science teams
- You lack hands-on experimentation design experience or prefer strategic planning over day-to-day test execution and velocity
- You need full remote flexibility or resist the 3-days-in-office hybrid model for a fintech HQ in New York
Interview Process
Screening
Phone conversation on growth background, experimentation track record, and AI/tools experience
Case Study / Take-Home
Analyze a mock conversion funnel; propose 5 experiments with hypothesis, success metrics, and expected lift
Leadership & Collaboration Round
Panel with CMO/VP Marketing, VP Product, and VP Analytics; discuss team building, cross-functional alignment, and global scaling
Final Executive Round
C-suite conversation on vision for growth function, AI integration, and 12-month strategy
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Senior Director, Head of Marketing - Data Licensing and AI Services
Shutterstock • New York, NY
Director of Product Partnerships & Growth
Transmit Security • New York, NY
Executive Director, Marketing - Project & Development Services (PDS) and Property Management
JLL • New York, NY
Director, Pharmacy Network Growth
BlinkRx • New York, NY
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.