The Challenge
InstaCarro is Brazil's largest online car sales platform, processing deals in 24 hours. You'll lead end-to-end growth strategy across paid, organic, and direct channels to scale seller acquisition while maintaining healthy unit economics.
Your Mission
Map current channel performance and establish baseline KPIs (CPL, CAC, conversion rates) across Google Ads, Meta, SEO, and CRM
Audit and optimize paid media campaigns for technical compliance and best practices; identify quick-win cost reduction opportunities
Design and implement CRM nurture flows to increase seller conversion rates by 15-20%
Set up consolidated growth dashboard in Google Sheets/BI tool tracking all channels against OKRs
Launch 2-3 new acquisition channels (TikTok, programmatic, verticalized portals, affiliates) and scale winners to 10%+ of total volume
Build automated lead generation engine using no-code/low-code (N8N, Zapier, Make) reducing manual workflow by 40%
Conduct 15+ A/B tests across creatives, landing pages, audiences, and messaging; document learnings and scale winners
Grow total seller acquisition volume by 30-40% while maintaining or reducing CAC through channel optimization and growth hacking experiments
KPIs You'll Own
Cost Per Lead (CPL)
Track acquisition cost per qualified seller lead across all channels to optimize spend efficiency.
Customer Acquisition Cost (CAC)
Monitor blended CAC from lead to active seller on platform; target healthy payback period.
Conversion Rate (by funnel stage)
Measure % conversion at each step: impression → click → lead → seller activation.
Lifetime Value (LTV)
Track seller lifetime revenue to ensure CAC payback within 6-12 months.
Channel Volume Share
Monitor % of total sellers acquired from each channel to diversify risk and identify growth vectors.
CRM Engagement & Conversion
Track open rates, click rates, and conversion rates in email nurture sequences.
Tools & Stack
Your Team
Your Manager
Not specified (likely CMO or VP Growth)
Current Team
Cross-functional: product, data, commercial teams; growth team composition not detailed
New role or backfill not specified; sounds like key leadership position
The Package
Salary
R$85K-R$120K base (estimated for 2026 market, São Paulo lead-level growth role)
Remote
On-site in São Paulo; no remote option mentioned
Benefits & Perks
Company Intelligence
InstaCarro is Brazil's #1 online car sales platform, founded in 2015, offering sellers a fast (24-hour offer) and secure experience. The mission is to eliminate friction in car selling and they're expanding aggressively to capture market share in a growing digital auto segment.
Founded
2015
Customers
Car sellers (B2C marketplace model)
Culture
Growth-focused, experimental, autonomous teams with emphasis on continuous learning and scaling
Is This Role For You?
- You've led full-funnel growth strategies across paid, organic, CRM, and direct channels at B2C platforms or marketplaces
- You're fluent in SQL, GA/GTM, and no-code automation tools; you can self-serve data and build dashboards without waiting for engineers
- You're comfortable running rapid A/B tests, interpreting results, and scaling winners across channels
- You thrive in high-growth, metrics-driven environments where you own KPIs and compete on unit economics
- You need remote flexibility or work-from-home options; this is 100% on-site São Paulo
- You prefer deep expertise in one channel (e.g., paid ads only) over cross-channel orchestration and experimentation
- You're not comfortable with SQL, data analysis, or hands-on martech setup; you need a team to execute every idea
- You're looking for a stable, mature organization; early-stage growth chaos and rapid pivots aren't your style
Interview Process
Not provided
Job posting does not include interview process details; expect 3-4 rounds including case study on channel optimization and past growth campaign walkthrough.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.