The Challenge
Inmar Intelligence needs someone to own their digital presence end-to-end—from SEO-optimized website content to social media execution. You'll be the single point of accountability for digital channel performance and the bridge between marketing strategy and measurable results.
Your Mission
Audit current website performance, identify top 20 SEO opportunities, and implement keyword-optimized content strategy across 5+ high-priority pages
Establish digital performance dashboards in your analytics stack (Google Analytics, Brandwatch, Brightedge) with weekly reporting cadence
Ship 12+ pieces of optimized content (blogs, web copy, social posts) aligned with keyword research and track organic traffic lift
Map cross-functional workflows and identify 3-5 automation opportunities using Monday.com and AI tools to reduce manual tasks
Increase organic search traffic by 25%+ through SEO optimization, content expansion, and technical improvements
Grow social media engagement rates by 30%+ (LinkedIn, YouTube) with consistent content calendar and audience-responsive posting
Develop predictive reporting model that ties digital channel performance to downstream marketing outcomes (leads, conversions)
Implement AI-assisted content workflow that reduces content creation cycle time by 40% while maintaining brand standards
KPIs You'll Own
Organic Traffic
Monthly unique visitors from organic search; target 25%+ growth over 6 months.
Search Rankings
Track keyword positions for target terms; move top 15 keywords into top 10 rankings.
Social Engagement Rate
Likes, comments, shares per post across LinkedIn and YouTube; baseline and grow month-over-month.
Website Conversion Rate
Percentage of visitors taking desired actions (forms, CTAs); improve through content optimization and UX alignment.
Content Output Velocity
Pieces published per month; measure efficiency gains from AI-assisted workflows.
Tools & Stack
Your Team
Your Manager
Head of Marketing (implied)
Current Team
Likely solo or small digital team; cross-functional stakeholders in marketing, communications, and business units
New role or backfill unknown; owns digital marketing execution independently
The Package
Salary
$65K-$85K base
Remote
On-site only in Winston-Salem, NC
Benefits & Perks
Company Intelligence
Inmar Intelligence is an established enterprise software/services company. The role suggests they're modernizing their digital presence and taking performance accountability seriously.
Is This Role For You?
- You're hands-on and love owning measurable outcomes (traffic, rankings, engagement)
- You've optimized websites for SEO and can translate analytics into action—not just dashboards
- You're comfortable with enterprise tools (analytics, project management, marketing platforms) and learn new software fast
- You want a seat at the table shaping digital strategy, not just executing tactics
- You're curious about AI and automation as force multipliers for content and workflows
- You need remote flexibility; this is on-site only in Winston-Salem, NC
- You're looking for a creative-focused role; this is 40% technical/SEO, not brand storytelling
- You want agency-side pace and variety; this is owning core digital channels long-term
Interview Process
Initial Screening
Phone call covering digital marketing background, SEO experience, and analytics familiarity
Technical Assessment
Likely portfolio review of past SEO work, content pieces, and reporting/dashboards you've built
Stakeholder Interview
Cross-functional discussion with marketing leadership and communications team about priorities and workflows
Case Study or Project
Possible take-home exercise analyzing digital performance data or proposing optimization strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.