The Challenge
Ingram Micro is a global IT distributor looking for a Marketing Coordinator to own campaign execution, VAR channel programs, and e-commerce initiatives across the Apple portfolio. You'll drive both strategic positioning and tactical execution in a fast-moving B2B environment.
Your Mission
Map current Apple marketing campaigns, VAR programs, and e-commerce initiatives; identify gaps and optimization opportunities
Launch 2-3 high-impact marketing campaigns (email, direct mail, digital) with measurable conversion targets
Establish baseline metrics for existing channel programs and create monthly tracking dashboard
Recruit and onboard 3-5 new VAR partners; develop co-marketing playbook and collateral templates
Scale successful campaigns from Q1 across 5+ additional vertical markets; target 25% MoM growth in campaign engagement
Build and execute customer profiling and segmentation strategy; increase email open rates by 30%
Develop and implement strategic customer acquisition programs; track ROI by channel and adjust spend accordingly
Create comprehensive VAR training and support program; measure partner satisfaction and sales lift by segment
KPIs You'll Own
Campaign Conversion Rate
Track performance of email, direct mail, and digital campaigns by channel and vertical; target 5-8% baseline improvement
VAR Program Growth
Monitor new partner recruitment, co-marketing campaign adoption, and revenue generated through VAR channel
Customer Acquisition Cost (CAC)
Calculate cost per acquired customer by marketing vehicle; optimize mix for profitable growth
Sales Collateral Utilization
Measure adoption and effectiveness of marketing materials by sales reps; iterate based on feedback
Market Share Growth
Track Apple product sales momentum in assigned segments against competitive benchmarks
Tools & Stack
Your Team
Your Manager
Marketing Manager or Senior Marketing Manager (implied)
Current Team
Likely shared team across product lines; direct reports TBD
Backfill or expansion role—likely supporting Apple business growth
The Package
Salary
$55K-$70K base
Remote
On-site in Bogota, D.C., Colombia
Benefits & Perks
Company Intelligence
Ingram Micro is a global IT distributor and solutions aggregator serving resellers, retailers, and service providers. With decades of market presence, they connect vendors like Apple with channel partners to drive revenue and market reach. Strong operational foundation but competing aggressively in cloud, security, and device ecosystems.
Customers
Apple resellers, VARs, retailers, MSPs across LATAM and beyond
Is This Role For You?
- You've managed B2B marketing campaigns and understand how to work with channel partners and resellers
- You're comfortable in fast-paced environments where you wear multiple hats—campaign ops, partner enablement, and analytics
- You're data-driven: you track, measure, and optimize everything; gut feel isn't your style
- You're entrepreneurial and can influence without formal authority across sales, product, and partner teams
- You need full remote work or flexible location—this is on-site in Bogota with no negotiation
- You're looking to avoid complex cross-functional projects; this role requires constant stakeholder management
- You have no experience in B2B marketing, channel programs, or sales enablement; the learning curve is steep
Interview Process
Phone Screening
Recruiter validates background, motivation, and on-site commitment for Bogota role
Hiring Manager Interview
Deep dive into campaign execution experience, channel management, and how you measure success
Case Study / Project Discussion
Walk through a past marketing campaign or VAR program you've led; focus on strategy, execution, and results
Team Interview
Meet sales and marketing team members to assess collaboration fit and cultural alignment
Offer and Logistics
Discuss relocation support, start date, and on-site expectations for Colombia role
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.