The Challenge
inDrive is scaling aggressively across Brazil's competitive rideshare market. You'll own the full marketing machine in São Paulo—from campaign strategy to boots-on-ground activation—driving passenger growth and retention metrics that directly move the business.
Your Mission
Launch and execute 2-3 high-impact 360° campaigns with measurable new passenger acquisition targets (paid + organic)
Establish baseline performance dashboards tracking active passengers, new users, orders/rides, and retention cohorts
Plan and execute at least one major field activation in São Paulo with cross-functional alignment
Localize 5+ content assets from global playbook with Brazil-first creative opportunities identified
Achieve month-over-month growth in new passenger acquisition and 4-trip retention rate vs. baseline
Build a repeatable test-and-learn framework with 10+ validated campaign variations
Scale successful activations to 2-3 additional Brazilian cities with ops and driver teams
Reduce campaign time-to-market by 30% through streamlined approval and asset production workflows
KPIs You'll Own
New Passengers (Paid + Organic)
Track acquisition volume by channel; optimize spend allocation based on unit economics.
Active Passengers
Monitor DAU/MAU to assess overall market engagement and campaign impact on user base.
Retention Rate (1st/4th Trip, 3M, 6M)
Measure cohort retention to evaluate campaign quality and lifecycle messaging effectiveness.
Orders & Rides Volume
Primary lever for revenue; track campaign contribution to transaction growth.
Campaign ROAS
Return on ad spend by channel; benchmark against regional targets.
Tools & Stack
Your Team
Your Manager
Head of Marketing or Regional Marketing Director (not specified)
Current Team
Cross-functional: Driver Operations, Product, CX, Growth teams; agency partners for creative/media
Direct hire (appears to be new role or backfill for Brazil market expansion)
The Package
Salary
$80K-$120K BRL annually
Remote
On-site in São Paulo (full-time, on-site only)
Benefits & Perks
Company Intelligence
inDrive is a global mobility marketplace competing in the rideshare and ride-hailing space. The company operates across multiple regions and is accelerating growth in Latin America, particularly Brazil's competitive market.
Customers
Drivers and passengers in Brazil and other regions
Culture
Fast-paced, data-driven, collaborative; values proactive problem-solving and cross-cultural teamwork.
Is This Role For You?
- You've run growth or performance marketing campaigns end-to-end in fast-moving marketplace or on-demand environments (5+ years)
- You're comfortable with ambiguity and own execution—from strategy to field activation to real-time optimization
- You're obsessed with data: you can read dashboards, spot trends, and run tests without waiting for permission
- You speak advanced English and thrive in cross-regional collaboration with global stakeholders
- You want to build something on the ground—literally showing up in cities to execute, not just sitting in a desk
- You prefer remote work or flexible location; this is 100% on-site in São Paulo
- You're used to long campaign planning cycles; inDrive moves fast and expects rapid execution with iterative learning
- You don't speak Portuguese and aren't comfortable learning or working with translation support for local partnerships
Interview Process
Phone Screen
Recruiter or hiring manager discusses background, growth marketing experience, and Brazil market familiarity.
Case Study or Take-Home
Likely a campaign planning or optimization scenario—show your ability to prioritize channels, set KPIs, and iterate.
Stakeholder Interviews
Conversations with Product, Growth, or Ops teams to assess collaboration and cross-functional alignment skills.
Final Interview
Senior marketing or leadership discussion on strategy, field execution experience, and vision for Brazil market.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.