Marketing Specialist, France

🌟 Join Impress, Europe’s Leading Health-Tech Innovator!

We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionized the invisible orthodontic sector with the best team of professionals specialized in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.

Marketing Specialist, French Market (Based in Paris and willing to travel).

✨ What You’ll Do

Social Media Strategy & Campaign Activation

• Collaborate with the global social media manager to develop and localize a social media calendar aligned with French market goals.
• Take ownership of the France social media account executionally, including scheduling, posting, and monitoring content performance across platforms.
• Partner with the creative team to ensure visually compelling and on-brand content across all social platforms.
• Innovate within the social space, finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and community.
• Leverage data-driven insights to refine social media strategies, optimizing content for performance and engagement.
• Generated innovative campaign concepts to increase awareness, engagement and following
• Work closely with the France Marketing Manager and cross-functional teams to ensure social activations align with broader business objectives.
• Oversee daily engagement across social platforms, delivering timely, brand-aligned responses that foster community growth.

Content Creation & Management

• Develop and deliver engaging, high-quality content (social posts, stories, videos, interactive formats) for both paid and organic channels, tailored to the French market. You will be the face of Impress France on our social channels. 😊
• Collaborate on content briefs and scripting, including the localization of global assets to ensure cultural relevance and brand alignment.
• Manage in-clinic content production alongside the medical team-capturing before-and-after cases, patient stories, and video/photo shoots. Ensure proper handling of patient agreements.
• Execute end-to-end content creation, including shooting and editing videos optimized for each platform.
• Build and maintain relationships with external content creators to manage scouting, briefing, coordination, and oversight of externally produced creatives
• Stay ahead of cultural and digital trends to implement innovative content formats, challenges, and campaigns.

💡 Who You Are:

• Based in Paris and willing to travel
• A creative storyteller with a deep understanding of social media dynamics, audience behavior, and platform-specific content strategies. Comfortable behind and in front of the camera.
• A social-first thinker who thrives in fast-paced environments and is passionate about pushing creative boundaries.
• Proactive and trend-savvy-you continuously seek new opportunities to activate audiences and elevate brand presence.
• Self-motivated and results-driven, with an unwavering commitment to delivering "Impressive" outcomes.
• A collaborative leader who leads by example and embraces a culture of continuous improvement. Never accept results lower than “Impressive”.

🔍

Your Experience:

• Experience:

  3+ years in social media management, content creation, or digital marketing, with a proven track record of delivering impactful campaigns.

• Expertise:

  Deep understanding of social media platforms (Instagram, TikTok, LinkedIn, Facebook) and emerging digital trends. Proven track record of creating engaging content, both behind and in front of the camera.

• Language Skills:

  Native-level French and Fluent in English

  (Spanish is a plus!).

• Technical Skills:

  Proficient in content creation tools (e.g., Canva, Adobe Suite, CapCut, Figma) and social media management platforms (e.g., Brandwatch).

• Creative Mindset:

  Strong eye for engaging content, with the ability to adapt strategies for different platforms and audiences.

❗Please note that during the application process you will be required to share some examples of past content creation work.

Join us and play a pivotal role in shaping the future of our brand in France. If you're ready to create, engage, and drive impressive results - we want to hear from you!