The Challenge
iMin is scaling a global Business IoT platform across POS hardware and Android commercial devices. You'll own the brand positioning and demand generation engine that drives their expansion into new markets, reporting directly to leadership with the chance to build a regional marketing function from the ground up.
Your Mission
Audit current marketing stack and channels; establish baseline metrics (lead volume, quality, CAC, pipeline influence) across all markets
Launch 2-3 high-impact demand gen campaigns (digital + offline events) targeting key verticals and geographies in APAC
Develop and roll out unified brand positioning framework and sales enablement toolkit (case studies, one-pagers, competitive battle cards)
Build relationships with key distributors and partners; map go-to-market strategy for next product launch
Scale qualified lead generation by 40%+ with measurable improvements to CPL and conversion rates; optimize funnel by channel
Execute 3-5 regional trade shows/exhibitions with clear lead capture and ROI targets; build partnership pipeline
Establish content marketing engine producing 2+ case studies, whitepapers, and product content pieces monthly
Hire and onboard 1-2 regional marketing team members; document processes, playbooks, and KPI dashboards
KPIs You'll Own
Pipeline Influence
Percentage of total pipeline attributed to marketing campaigns and initiatives, tracked monthly.
Cost Per Lead (CPL)
Total marketing spend divided by qualified leads generated; optimize down by channel.
Lead-to-Opportunity Conversion Rate
Percentage of marketing-qualified leads that convert to sales opportunities within 90 days.
Campaign ROI
Revenue generated from campaigns divided by total spend; minimum 3:1 target across digital and events.
Brand Awareness (APAC)
Quarterly surveys measuring aided/unaided brand recall among target buyer personas in key markets.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Growth Officer (not specified in posting)
Current Team
Unknown; likely working with Sales, Product, and Regional teams; managing external agencies/vendors
New role with potential to build regional team
The Package
Salary
$85K-$120K base
Remote
On-site, Singapore
Benefits & Perks
Company Intelligence
iMin Technology is a B2B IoT and commercial device company specializing in POS hardware and Android smart devices for enterprise customers. They're scaling globally with a focus on APAC markets and building out their brand as a leading Business IoT player.
Culture
Fast-paced, cross-cultural, entrepreneurial
Is This Role For You?
- You've shipped 5+ B2B demand gen campaigns and can defend your metrics (CPL, conversion, pipeline influence)
- You're comfortable owning strategy but also rolling up your sleeves—writing emails, creating one-pagers, managing vendors
- You have hands-on experience with GTM launches, regional/global campaigns, and APAC expansion (a major plus)
- You're analytical: you live in spreadsheets, A/B test ruthlessly, and obsess over conversion rate optimization
- You thrive in ambiguity and can build marketing systems from scratch while scaling a team
- You're looking for a pure strategy role with no hands-on execution or agency management
- You lack B2B marketing experience or comfort with hardware/technical products and their sales cycles
- You need remote flexibility—this is 100% on-site in Singapore with no mention of hybrid options
- You're uncomfortable with cross-cultural environments or don't have APAC experience/interest
Interview Process
Initial Screening
Recruiter call to validate B2B marketing background, GTM experience, and interest in Singapore/on-site role.
Marketing Leadership Interview
Conversation with hiring manager about strategy, demand gen philosophy, team building, and specific campaign examples.
Case Study / Campaign Review
Walk through a past campaign you led—metrics, strategy, results, and what you'd do differently. Be ready to defend your KPIs.
Cross-functional Panel
Meet with Sales, Product, or Regional leads to assess collaboration style and understanding of their needs.
Final Discussion
Conversation with VP/Chief Growth Officer on vision for global brand positioning and your approach to building the regional team.
Interested in this role?
Apply now and hear back within days, not weeks.
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