Head of Marketing

Join our team as the Head of Marketing for a B2B Enterprise Tech company. You will be responsible for designing and executing a full-funnel marketing strategy, refining our brand narrative, and managing the marketing budget. You should have 10-15 years of experience in B2B tech marketing, specifically within the enterprise software space, and a proven track record of driving growth and lead generation.

Key Missions

Head of Marketing | B2B Enterprise Tech

The Mission: From Foundation to Acceleration

We aren't looking for a "visionary" who only stays at 30,000 feet. We are looking for a

Growth Architect

. As our Head of Marketing, you will be the bridge between brand narrative and hard revenue. You’ve done this before in the "messy middle" of a company’s growth-scaling from a solid product-market fit to a dominant market position.

You will lead a lean team and a network of elite partners to build a world-class demand generation engine, sharpen our enterprise positioning, and own the ROI of every dollar spent.

  

Your DNA

• The "Doer" Mentality:

  You possess the strategic depth of a Head of Marketing but the tactical agility of a Head of Growth. You aren't afraid to dive into the CMS, tweak a campaign, or ghostwrite a thought-leadership piece when the stakes are high.

• B2B Enterprise Native:

  You understand the complexity of long sales cycles and multi-stakeholder decision-making. You know how to market to the C-Suite of global enterprises.

• Analytical Rigor:

  You live in the data. You don't just report on "leads"; you optimize for pipeline velocity, CAC/LTV ratios, and multi-touch attribution.

• Manager & Orchestrator:

  You know how to hire "A-Players" and, more importantly, how to get the best out of specialized agencies (PR, Media, Content) to stay agile without the overhead.

  

What You’ll Be Doing

• Growth & Lead Gen:

  Design and execute a full-funnel marketing strategy. You will own the lead-to-opportunity conversion and partner closely with Sales to ensure a seamless revenue engine.

• Brand & Positioning: Storytelling & Global Governance

  • Narrative Strategy: Refine and elevate our story. In a crowded tech landscape, you will ensure our brand is synonymous with high-tier innovation and enterprise-grade reliability.

  • Brand Identity & Standards: Develop and maintain comprehensive global brand guidelines, ensuring a cohesive visual and verbal identity across all business units.

  • Ecosystem Alignment: Drive strict brand compliance across our partner ecosystem, ensuring all co-marketing initiatives and external collaborations reinforce our premium market position.

  • Executive Influence (Awareness): Build and execute high-touch strategies to increase brand salience among VP-level and Business Unit leaders, positioning Illuin as the gold standard for departmental decision-makers.

• Omnichannel Execution:

  Lead the charge across digital performance, high-touch field events, content strategy, and PR.

• Budget & ROI Ownership:

  Manage the marketing budget with a venture-scale mindset-optimizing for efficiency while knowing when to "bet big" on high-impact channels.

• Ecosystem Management:

  Pilot our network of external partners, ensuring our creative, content, and media agencies deliver at a world-class level.

  

Profile Requirements

• Experience:

  10-15 years in B2B Tech Marketing, specifically within the Enterprise software space.

• Track Record:

  You have been a Head of Marekting or a high-performing "Number 2" (VP/Head of) in a startup/scale-up of

  under 250 employees

  . You know how to build when the playbook isn't yet written.

• The "Full Stack" Marketer:

  Proven success stories in Growth Marketing and Lead Generation. You can demonstrate how your initiatives directly impacted ARR.

• AI Marketing Expertise:

  Proven experience in mastering Artificial Intelligence tools (GenAI, predictive analytics, intelligent automation) to streamline marketing workflows, boost team productivity, and personalize customer experiences at scale.

• Analytical Skills:

  Expert-level understanding of marketing analytics and ROI across all channels.

• Leadership:

  Experience managing internal teams and external providers. You are a talent magnet.

• Languages:

  Native-level fluency in English (our internal and primary market language).

  

Why Join Us?

• Direct Impact:

  You aren't a cog in a machine. You are the architect of our market presence.

• High Autonomy:

  We hire experts and stay out of their way. You own the strategy and the execution.

• Scale-Up Velocity:

  We are at the inflection point where your work will define our category leadership.

  

The Selection Process

1. Initial Screen:

   A 30-minute intro call to align on expectations.

2. Deep Dive:

   A technical interview focusing on your "Growth Playbook" and past success stories.

3. Strategy Case Study:

   A hands-on exercise (we value your time; this will be focused on real-world application).

4. Cultural Fit:

   Meet the founders and the leadership team.

About ILLUIN Technology

Solutions technologiques avancées en IA, GenAI, web, mobile, AR/VR et IoT.