The Challenge
Ideogram is the fastest-growing creative AI platform with $100M in funding and millions of daily users. As their first Director of Growth, you'll build the marketing foundation for a category-defining product at the intersection of AI, design, and culture-reporting directly to the CEO with total ownership of GTM strategy.
Your Mission
Audit competitive landscape, define positioning, and lock GTM strategy with CEO and product team
Launch 2-3 high-impact content/SEO initiatives targeting design and AI audiences
Establish baseline metrics across organic, paid, and partnership channels; implement tracking
Onboard and manage first cohort of marketing contractors/freelancers to execute core initiatives
Scale user acquisition from baseline by 40%+ through optimized organic and paid channels
Build sustainable content engine (blog, case studies, creator spotlights) generating 10K+ monthly organic traffic
Establish 5-10 strategic influencer/creator partnerships driving brand awareness and signups
Develop retention and community engagement playbook; measure and improve email and in-product metrics
KPIs You'll Own
Monthly Active Users (MAU) Growth Rate
Track month-over-month user growth % as primary north star for growth initiatives.
Customer Acquisition Cost (CAC)
Measure cost-per-user acquired across all channels to optimize marketing spend efficiency.
Organic Traffic & Conversion
Monitor SEO/content performance in terms of monthly visitors and conversion rate to signup.
Content Engagement & Reach
Track impressions, clicks, and shares on blog posts, social, and creator partnerships.
Email Marketing Performance
Measure open rates, click-through rates, and conversion rates for onboarding and retention campaigns.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
First marketing hire; will manage external contractors and freelancers
New role-building marketing function from scratch
The Package
Salary
$180K-$220K base
Equity
Significant equity package (typical for director-level early-stage hire)
Remote
On-site, New York City (Ideogram HQ in Toronto with NYC growing office)
Benefits & Perks
Company Intelligence
Ideogram is an AI-native creative platform making world-class graphic design accessible to everyone. They've raised ~$100M from Andreessen Horowitz and Index Ventures, with a team of former Imagen and Diffusion Model researchers. The platform generates millions of professional-quality designs daily from a passionate creative community.
Team Size
50-100 (scaling to 150-300 over next year)
Funding
$100M+
Customers
Millions of daily active users in creative/design space
Culture
High-ownership, collaborative, flat hierarchy, obsessed with design taste and craft alongside engineering excellence
Is This Role For You?
- You've been an early marketing hire (hire #1-3) at a fast-growing startup and can prove you moved growth metrics
- You combine data-driven rigor with creative boldness-you think like both an analyst and a designer
- You're comfortable wearing 5 hats simultaneously and thrive in ambiguity with zero process overhead
- You understand creator/community dynamics and can build authentic partnerships that feel earned, not transactional
- You're genuinely excited by AI, generative media, and design-not just the job title
- You need a fully built marketing team, clear playbooks, or extensive historical processes to follow
- You prefer remote work or flexibility-this is on-site NYC, mission-critical leadership role
- You think 'growth marketing' means running Facebook ads-Ideogram needs strategic GTM thinking, not tactical channel management
- You're risk-averse or uncomfortable making bets with limited data-this role demands fast iteration and bold calls
Interview Process
Screening Call
Brief fit check on background, ownership mindset, and understanding of Ideogram's product/mission
Growth Strategy Deep Dive
Case study walkthrough: present your analysis of a growth challenge at a previous startup and your recommended GTM approach
CEO Conversation
Direct conversation with founder/CEO on vision, strategy alignment, and how you'd build marketing from zero
Product & Team Immersion
Meet core product and leadership team; get hands-on with Ideogram platform; discuss cultural fit and ownership model
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.