The Challenge
Ideogram is the fastest-growing creative AI platform with $100M in funding and millions of daily users. As their first Director of Growth, you'll build the marketing foundation for a category-defining product at the intersection of AI, design, and culture—reporting directly to the CEO with total ownership of GTM strategy.
Your Mission
Audit competitive landscape, define positioning, and lock GTM strategy with CEO and product team
Launch 2-3 high-impact content/SEO initiatives targeting design and AI audiences
Establish baseline metrics across organic, paid, and partnership channels; implement tracking
Onboard and manage first cohort of marketing contractors/freelancers to execute core initiatives
Scale user acquisition from baseline by 40%+ through optimized organic and paid channels
Build sustainable content engine (blog, case studies, creator spotlights) generating 10K+ monthly organic traffic
Establish 5-10 strategic influencer/creator partnerships driving brand awareness and signups
Develop retention and community engagement playbook; measure and improve email and in-product metrics
KPIs You'll Own
Monthly Active Users (MAU) Growth Rate
Track month-over-month user growth % as primary north star for growth initiatives.
Customer Acquisition Cost (CAC)
Measure cost-per-user acquired across all channels to optimize marketing spend efficiency.
Organic Traffic & Conversion
Monitor SEO/content performance in terms of monthly visitors and conversion rate to signup.
Content Engagement & Reach
Track impressions, clicks, and shares on blog posts, social, and creator partnerships.
Email Marketing Performance
Measure open rates, click-through rates, and conversion rates for onboarding and retention campaigns.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
First marketing hire; will manage external contractors and freelancers
New role—building marketing function from scratch
The Package
Salary
$180K-$220K base
Equity
Significant equity package (typical for director-level early-stage hire)
Remote
On-site, New York City (Ideogram HQ in Toronto with NYC growing office)
Benefits & Perks
Company Intelligence
Ideogram is an AI-native creative platform making world-class graphic design accessible to everyone. They've raised ~$100M from Andreessen Horowitz and Index Ventures, with a team of former Imagen and Diffusion Model researchers. The platform generates millions of professional-quality designs daily from a passionate creative community.
Team Size
50-100 (scaling to 150-300 over next year)
Funding
$100M+
Customers
Millions of daily active users in creative/design space
Culture
High-ownership, collaborative, flat hierarchy, obsessed with design taste and craft alongside engineering excellence
Is This Role For You?
- You've been an early marketing hire (hire #1-3) at a fast-growing startup and can prove you moved growth metrics
- You combine data-driven rigor with creative boldness—you think like both an analyst and a designer
- You're comfortable wearing 5 hats simultaneously and thrive in ambiguity with zero process overhead
- You understand creator/community dynamics and can build authentic partnerships that feel earned, not transactional
- You're genuinely excited by AI, generative media, and design—not just the job title
- You need a fully built marketing team, clear playbooks, or extensive historical processes to follow
- You prefer remote work or flexibility—this is on-site NYC, mission-critical leadership role
- You think 'growth marketing' means running Facebook ads—Ideogram needs strategic GTM thinking, not tactical channel management
- You're risk-averse or uncomfortable making bets with limited data—this role demands fast iteration and bold calls
Interview Process
Screening Call
Brief fit check on background, ownership mindset, and understanding of Ideogram's product/mission
Growth Strategy Deep Dive
Case study walkthrough: present your analysis of a growth challenge at a previous startup and your recommended GTM approach
CEO Conversation
Direct conversation with founder/CEO on vision, strategy alignment, and how you'd build marketing from zero
Product & Team Immersion
Meet core product and leadership team; get hands-on with Ideogram platform; discuss cultural fit and ownership model
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.