The Challenge
IBM is hunting for a GTM leader who can bridge data strategy and revenue growth. You'll shape how enterprise clients unlock value through AI and analytics—from pitch to execution.
Your Mission
Build initial pipeline of 8-12 qualified Data/AI transformation opportunities with C-suite stakeholders
Develop 3-4 compelling value propositions tied to measurable revenue/efficiency outcomes for target verticals
Shadow and close 1-2 deals alongside delivery teams to understand execution gaps
Map IBM's Customer Analytics, MarTech, and AdTech capabilities against top 5 prospect pain points
Originate and close $2M+ in Data/AI transformation consulting contracts
Build repeatable GTM playbook for segmentation, predictive modeling, and decisioning frameworks
Establish performance tracking cadence—monitor conversion rates, deal velocity, and client ROI metrics monthly
Deploy 2-3 end-to-end transformation programs with documented KPI improvement (conversion lift, customer lifetime value, retention)
KPIs You'll Own
Pipeline Generated
Qualified opportunities created monthly (target: $500K+ per month)
Deal Closure Rate
Percentage of shaped opportunities converted to signed contracts
Customer Analytics ROI
Measurable client outcomes: conversion lift %, customer retention improvement, revenue per customer increase
Time-to-Value
Days from engagement to first analytical insight or model deployment
Stakeholder Engagement Score
Client satisfaction with GTM guidance and strategic advisory (NPS or similar)
Tools & Stack
Your Team
Your Manager
IBM Go-To-Market or Consulting Leadership (likely VP/Director level)
Current Team
Multi-disciplinary delivery teams across Customer Analytics, MarTech, AdTech, and Digital Commerce; client stakeholders from C-suite to ops
New growth GTM leadership role or backfill for scaled advisory expansion
The Package
Salary
$120K-$160K base
Variable
Likely 15-25% performance bonus tied to pipeline/deal closure
Remote
On-site, Mexico City Metropolitan Area (full-time, no remote flexibility indicated)
Benefits & Perks
Company Intelligence
IBM is a global enterprise technology and consulting powerhouse. This role plugs into their Data, AI & Growth Transformation practice, helping Fortune 500 clients monetize data and drive digital revenue growth through advanced analytics and intelligent decisioning.
Founded
1911
Team Size
282000
Funding
Public (NYSE: IBM)
Customers
Fortune 500 enterprises across retail, banking, healthcare, manufacturing
Culture
Enterprise consulting rigor meets innovation mindset; emphasis on measurable client outcomes and scalable solutions
Is This Role For You?
- You've closed $1M+ consulting deals or shaped enterprise GTM strategies in data/analytics space
- You speak fluent business-to-geek: can explain segmentation models to CMOs and CROs without hand-waving
- You're hungry to originate deals (not just support sales)—you want your fingerprints on the pipeline
- You've delivered analytics transformation programs and tracked real revenue/efficiency lift metrics
- You thrive in Mexico City or are willing to relocate for in-person stakeholder engagement
- You need 100% remote flexibility—this is on-site in Mexico City
- You've only ever been a delivery resource (architect, analyst)—you need some GTM/business development DNA
- You're allergic to enterprise sales cycles or Fortune 500 stakeholder complexity
- You can't articulate the business case for analytics (if every conversation is just 'cool tech,' you'll struggle)
Interview Process
Recruiter Screening
Background on GTM experience, deal closure track record, and relocation/on-site commitment
Hiring Manager Interview
Deep dive on GTM strategy, customer analytics acumen, and ability to shape integrated Data/AI solutions
Case Study / Deal Simulation
Walk through a real or hypothetical client transformation—how you'd develop value prop, build business case, position ROI
Delivery Stakeholder Interview
Conversation with consulting/delivery leadership about cross-functional collaboration and execution rigor
Final Round / Leadership Interview
VP or Senior Director discussion on vision, pipeline strategy, and long-term contribution to IBM's growth
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.