The Challenge
Hyve runs the world's fastest-growing B2B events portfolio, including Bett USA—the EdTech industry's flagship. You'll own end-to-end revenue growth across exhibitions, sponsorships, and delegate sales in a high-growth event business with real market impact.
Your Mission
Audit current sales pipeline and forecast accuracy; establish baseline metrics and reporting cadence
Define and communicate clear commercial strategy tied to revenue targets across all product lines
Build out sales structure, roles, and incentive frameworks aligned to growth targets
Establish monthly revenue tracking and accountability systems across exhibition, sponsorship, and delegate channels
Achieve 80%+ of annual revenue targets with documented pipeline health and conversion rates
Launch and operationalize optimized sales processes with documented playbooks and KPIs
Build and scale high-performing sales team with measurable productivity metrics per rep
Deliver quarterly business reviews showing YoY growth, market share gains, and forecast accuracy >90%
KPIs You'll Own
Total Revenue (Exhibition, Sponsorship, Delegates)
Primary KPI tracking achievement against stated annual targets across all product lines.
Sales Pipeline Value & Conversion Rate
Leading indicator measuring deal flow, stage progression, and close rates by product type.
Forecast Accuracy
Operational metric tracking variance between forecasted and actual revenue to ensure predictability.
Sales Team Productivity (Revenue per Rep)
Efficiency metric measuring average revenue generated per sales team member.
Customer Acquisition Cost (CAC) & Lifetime Value (LTV)
Unit economics metric for sponsor and exhibitor cohorts to optimize sales efficiency.
Tools & Stack
Your Team
Your Manager
Event Director - Bett USA
Current Team
Not specified; implies existing sales function requiring optimization and scaling
New VP-level role; likely backfill or expansion to drive growth
The Package
Salary
$180K-$240K base
Variable
Likely bonus tied to revenue targets (estimate 20-30% of base)
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Hyve is a leading organizer of high-growth B2B events across ecommerce, healthcare, edtech, and fintech. They partner with major global companies to drive market entry, growth, and strategic connections. They're scaling aggressively with an acquisitions strategy and building tech-driven platforms for year-round customer engagement.
Customers
World's leading companies across multiple verticals; schools and EdTech vendors in Bett USA portfolio
Culture
Entrepreneurial, collaborative, risk-taking. Values: dare to do things differently, own work, embrace collaboration, stay true, optimism wins.
Is This Role For You?
- You've scaled B2B sales teams in events, SaaS, or marketplace businesses and know how to build repeatable revenue engines
- You thrive on owning end-to-end revenue targets and aren't afraid of accountability across multiple product lines
- You're hands-on with CRM, forecasting, and data—you live in spreadsheets and dashboards, not just strategy decks
- You love fast-growth environments where you can build processes from the ground up and move decisively
- You need remote flexibility—this is on-site NYC only
- You're uncomfortable with ambiguity in existing processes and prefer inheriting mature, optimized sales functions
- You view sales as transactional rather than strategic—this role demands business acumen and market understanding
Interview Process
Screening call
Initial conversation with talent acquisition about background and fit with culture/role
Sales strategy deep dive
Discussion with Event Director on revenue targets, market dynamics, and your approach to scaling
Case study or exercise
Likely scenario-based assessment on sales strategy, pipeline management, or team building
Team meetings
Conversations with existing sales team or cross-functional stakeholders (sponsorship, operations)
Final round
Leadership conversation on vision, culture fit, and commercial strategy alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.