Founding Growth Lead (User Acquisition & Marketplace), Contract

Company: Huddle

Location: Seattle, WA

Type: Contract to potential full-time

Stage: Early-stage startup

Compensation: Competitive hourly or monthly contract

About Huddle

Huddle is a trust-based babysitting platform designed to help parents and sitters book care without the back-and-forth, by combining shared availability, calendar syncing, and trusted networks.

We’re starting with communities where people already know each other (daycares, schools, neighborhoods) and expanding outward, making it easier to book people you trust, and discover new caregivers through those networks.

The Role

This will not be a traditional marketing role to start.

We’re looking for someone to help us get Huddle off the ground in the real world, by acquiring our first several hundred parents and sitters through scrappy, high-touch tactics.

You’ll be on the front lines: talking to users, testing ideas, and figuring out what actually works to grow a two-sided marketplace from zero.

You will be directly responsible for helping Huddle reach early liquidity, ensuring that when a parent needs a sitter, they can actually find one.

The strategies you develop will be used to expand Huddle into new geographies. Over time, this will evolve into a mix of organic and paid growth.

If you’re excited about building something from nothing, this is that role.

What You’ll Do

• Acquire sitters and parents directly
• o Visit daycares, schools, and parent communities
• o Recruit sitters from colleges and local networks
• o Engage in Facebook groups, forums, and local communities
• Run scrappy growth experiments
• o Test different outreach strategies (in-person, text, DM, events)
• o Figure out what messaging actually converts
• o Iterate quickly based on what works
• Own early marketplace liquidity
• o Help ensure parents can actually find sitters
• o Balance supply and demand in specific micro-communities
• o Identify gaps and solve them creatively
• Talk to users constantly
• o Understand why people join (or don’t)
• o Gather feedback and relay insights directly to the product team
• o Help shape the product based on real-world behavior
• Do things that don’t scale (yet)
• o Personally onboard users
• o Follow up via text/email
• o Make sure early users have a great experience

What We’re Looking For

• Experience in a startup, sales, recruiting, or high-ownership role preferred
• You’re comfortable with:
• o User acquisition in early-stage companies
• o Boots-on-the-ground growth
• o Scrappy, experimental, and fast-moving tactics
• o Talking to strangers and building trust quickly
• Proactivity, you don’t wait for direction
• Creativeness in how you get in front of people
• Resilience, you’re okay with rejection and figuring things out
• Organization to track what’s working vs. not
• Bonus:
• o Experience in sales, recruiting, or community building
• o Are familiar with college communities, childcare spaces, or local communities
• o Experience with marketplaces or consumer trust products

What Success Looks Like

• Parents who request sitters successfully get bookings
• Sitters are actively setting availability and responding to requests
• You identify repeatable acquisition channels (e.g., specific campuses, daycares, or communities)
• Early users have a great experience and come back
• You develop clear insights into what messaging and tactics convert

Growth Path

This role works hand in hand with Huddle’s founder and is designed to evolve into a Growth Lead / Head of Growth role over time.

As we find what works, you’ll help

• Turn scrappy tactics into repeatable systems for launching new communities
• Scale acquisition channels
• Potentially manage future growth hires