The Challenge
Hotmart is scaling producer acquisition across Brazil. You'll own the strategy and execution of growth initiatives that directly impact user acquisition funnels, working cross-functionally to turn data into concrete growth wins.
Your Mission
Map current acquisition funnel, identify top 3 bottlenecks, and define baseline metrics for all key channels
Launch 5-7 high-priority growth experiments (A/B tests, channel tests, creative variations) and establish testing cadence
Build stakeholder alignment across Marketing, Product, Data, CS, and Sales—create weekly sync rituals and shared dashboards
Document existing growth playbooks and codify learnings from past campaigns into replicable frameworks
Deliver 15-20% improvement in primary acquisition metric (CAC, conversion rate, or volume) through experimental learnings
Own 3-4 strategic growth initiatives from hypothesis to full implementation with measurable ROI
Build predictive models of channel performance and develop forecasting capability for leadership planning
Scale winning playbooks across 2+ new channels or segments with documented runbooks for handoff or scaling
KPIs You'll Own
CAC (Cost of Acquisition)
Track and optimize cost per new producer acquired across all channels
Conversion Rate by Funnel Stage
Monitor signup, activation, and onboarding conversion rates to identify and address bottlenecks
Channel ROI
Measure return on investment by marketing channel to inform budget allocation
Experiment Velocity & Win Rate
Track number of experiments run monthly and percentage that move the needle (stat sig improvement)
New Producer Volume
Monthly/quarterly acquisition volume growth rate month-over-month and year-over-year
Time-to-Impact
Speed from hypothesis definition to data-backed decision on each major initiative
Tools & Stack
Your Team
Your Manager
Not specified—likely Head of Growth or VP Marketing
Current Team
Cross-functional matrix: Marketing, Product, Data, CS, Sales teams
New role—key strategic hire for growth acceleration
The Package
Salary
$90K-$130K BRL annually (estimated ~$18K-$26K USD equivalent, adjusted for Brazil market 2026)
Remote
On-site in São Paulo, SP, Brazil
Benefits & Perks
Company Intelligence
Hotmart is a leading digital product platform in Latin America, enabling creators and entrepreneurs to build, market, and scale digital products (courses, coaching, software). The company operates at scale across multiple markets with a focus on producer acquisition and monetization.
Customers
Thousands of digital creators and entrepreneurs across Latin America
Culture
Dynamic, collaborative, data-driven, execution-focused with high autonomy and entrepreneurial bias
Is This Role For You?
- You've shipped 5+ growth initiatives with measurable impact on acquisition metrics (CAC, volume, or conversion)
- You're fluent in Portuguese (required) and comfortable with on-site work in São Paulo
- You think in hypotheses, experiments, and data—not vanity metrics—and have run A/B tests or incrementality studies at scale
- You thrive navigating cross-functional chaos: you're equally comfortable presenting to C-suite and shipping with engineers
- You want to own growth strategy AND execution—not just one or the other
- You're looking for remote work or flexibility on location—this is on-site São Paulo only
- Your experience is primarily in brand, content, or demand gen without hands-on conversion optimization or experimentation
- You need guardrails and process—this role demands high autonomy and appetite for ambiguity
- You're not comfortable with Portuguese-language stakeholders or Brazilian business context
Interview Process
Initial screening
Recruiter call on background, growth experience, and motivation for Hotmart
Case study / Take-home
Likely a real or realistic acquisition funnel challenge; analyze data, identify bottleneck, propose experiment
Technical + Strategic interview
Deep dive on past experiments, methodologies (A/B, incrementality, etc.), tools, and how you'd approach Hotmart's top acquisition opportunity
Stakeholder panels
Conversations with Marketing lead, Product, and Data teams to assess cross-functional fit and communication
Final round with leadership
Head of Growth or VP Marketing; discussion of 90-day plan and long-term growth roadmap alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.