The Challenge
Hotmart is the go-to platform for digital creators across Latin America. You'll drive brand positioning and demand generation across multiple LATAM markets while building and scaling a high-performing marketing team.
Your Mission
Audit current brand perception and positioning across key LATAM markets; establish baseline brand health metrics (awareness, consideration, conversion)
Develop integrated brand strategy and positioning narrative for LATAM region aligned with creator economy positioning
Hire and onboard 2-3 key marketing team members; establish team structure, processes and collaboration frameworks
Launch first brand campaign or initiative across 2+ LATAM markets; track performance against KPIs
Execute full-funnel campaign strategy driving brand awareness lift (target: 15-25% improvement in market awareness metrics)
Build and scale marketing team to full capacity; establish team OKRs and performance management system
Establish brand ecosystem narrative across all customer touchpoints; measure brand health tracking quarterly
Demonstrate clear ROI from brand initiatives through attributed pipeline and conversion impact; refine strategy based on data
KPIs You'll Own
Brand Awareness
Unaided and aided awareness tracking across key LATAM markets measured quarterly.
Consideration & Intent
Share of preference and purchase intent among target creator audience segments.
Campaign Conversion Rate
Percentage of campaign exposure converting to sign-ups or qualified leads by funnel stage.
Brand Health Score
Composite index tracking brand perception, trust, and differentiation vs. competitors.
Team Retention & Performance
Marketing team retention rate and individual performance vs. OKRs.
Tools & Stack
Your Team
Your Manager
LATAM Regional Marketing Lead or VP Marketing (not specified)
Current Team
Existing LATAM marketing team (size not specified); you'll manage and develop this team
Growth role - you'll hire 2-3 additional team members to expand capacity
The Package
Salary
$85K-$120K base (MXN equivalent ~1.7-2.4M annual)
Variable
Annual profit sharing/results bonus (PLR mentioned)
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Hotmart is a leading digital platform powering the creator economy across Latin America. The company provides tools for creators to build, sell, and scale digital products while building deep trust in the ecosystem.
Customers
Digital creators and course creators across LATAM
Culture
Impact-driven; emphasis on mental health, professional development, and regional growth mindset
Is This Role For You?
- You've built and managed marketing teams (5+ years team leadership experience minimum)
- You've led brand strategy or integrated campaigns from strategy through execution
- You're fluent in both English and Spanish and understand LATAM market nuances
- You can balance strategic brand-building with demand generation metrics and accountability
- You need remote flexibility - this is strict on-site in Mexico City
- You lack team leadership experience or prefer individual contributor work
- You're uncomfortable owning brand strategy accountability with minimal guidance
Interview Process
Initial screening
Phone/video call with recruiter covering background, motivation, team leadership experience
Marketing strategy case
Present your approach to brand positioning and campaign strategy for a regional market
Team leadership discussion
Behavioral interview on hiring, developing, and scaling marketing teams
Executive conversation
Meeting with LATAM marketing leadership to discuss strategic vision and alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.