The Challenge
HOA Sales is the internal growth engine for community association management companies. You'll own their entire digital presence—web, search, social, and content—across multiple member companies, driving qualified inbound demand in a vertical that's ripe for disruption.
Your Mission
Audit and optimize HOA Sales + member company websites for conversion, establishing baseline metrics and quick-win landing page improvements
Build and launch SEO/AEO content roadmap with pillar topics and keyword clusters; implement schema markup and AI-optimized content formatting
Establish content calendar and social media cadence (LinkedIn primary); publish first 8-10 pieces of thought leadership or case study content
Set up analytics tracking across all properties; connect web/lead metrics to pipeline impact and establish monthly reporting rhythm
Drive measurable organic traffic growth (target: +30-50% YoY) and track qualified leads attributed to SEO/content efforts
Launch and scale local SEO strategies for 3+ member companies; improve geographic visibility and local search rankings
Grow LinkedIn following and engagement rate; establish HOA Sales as thought leader in CAM industry with consistent posting and engagement
Optimize conversion rates across landing pages and web properties; A/B test messaging and CTAs to improve lead quality and MQL-to-SQL ratio
KPIs You'll Own
Organic Traffic & Conversions
Track organic sessions, conversion rate by landing page, and revenue/pipeline attributed to organic search.
Lead Quality & Volume
Measure qualified leads generated via web/content, cost-per-lead, and MQL-to-SQL conversion rate.
Keyword Rankings & Visibility
Monitor rankings for target keywords, impressions, and CTR in search results; track progress toward pillar topic authority.
Social Engagement & Growth
LinkedIn followers, engagement rate, click-through rate to web properties, and sentiment of interactions.
Content ROI
Track which content pieces drive the most traffic, leads, and pipeline; measure time-to-publication and content velocity.
Website Performance
Page load speed, bounce rate, time-on-page, and user behavior flow; measure impact on conversion funnel.
Tools & Stack
Your Team
Your Manager
Not specified; likely HOA Sales leadership or marketing director
Current Team
Not specified; you'll be hands-on builder, likely working solo initially with support from member company stakeholders
New role
The Package
Salary
$85K-$90K base
Variable
Performance bonus (amount not specified)
Remote
Chicago, IL preferred; open to remote
Benefits & Perks
Company Intelligence
HOA Sales is the internal marketing and growth agency for the community association management (CAM) industry. Part of The CAM Collective ecosystem, they partner with multiple member companies to drive digital marketing, sales, and revenue operations at scale. They operate at the intersection of strategy, execution, and measurable growth.
Customers
Multiple community association management (CAM) companies within The CAM Collective
Culture
Builder-oriented, strategy + execution-focused, metrics-driven, B2B SaaS-adjacent
Is This Role For You?
- You've built and scaled digital presence (web, SEO, content) for B2B SaaS or service companies with measurable pipeline impact
- You're comfortable owning the full funnel—from strategy to tactical execution—and can tie every campaign back to lead gen and revenue
- You geek out on SEO, AEO, and content strategy; you understand how to position companies as authorities in search and AI-driven discovery
- You've worked with multiple stakeholders/brands and can translate different value props into cohesive messaging and content
- You're analytical: you track KPIs obsessively, run A/B tests, and iterate based on data—not gut feel
- You prefer pure strategy or management roles; this is 60-70% hands-on execution (web, content, SEO, social)
- You need total remote flexibility; Chicago preferred, though remote is open—expect occasional in-person collaboration
- You lack direct experience with lead generation and pipeline attribution; this role lives and dies by qualified inbound demand
Interview Process
Initial screening
Phone call with recruiter to assess background, motivation, and digital marketing experience
Skills conversation
Deep-dive on SEO, content strategy, analytics, and lead gen experience; review portfolio or case studies
Practical exercise (likely)
Audit a website or develop a brief content/SEO strategy for a CAM-adjacent business; assess thinking and execution quality
Leadership interview
Conversation with HOA Sales leadership or CAM Collective stakeholder; discuss vision, collaboration style, and growth expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.