The Challenge
Blueprint is a unified digital asset portfolio platform in hypergrowth mode-built in-house by Hivemind Digital. You'll own the entire go-to-market machine from sales playbook to customer retention, reporting directly into leadership while shaping product and scaling operations.
Your Mission
Define and operationalize Blueprint's sales playbook with Marketing, Ops, and Legal-get the pitch, process, and qualification criteria locked in place
Land 3-5 initial customer pilots from institutional/crypto-native teams, demonstrating product-market fit and building case studies
Map the entire ecosystem of staking, trading, custody, and data vendors; identify and initiate 5-10 partnership conversations
Establish customer feedback loop-sit in on 20+ product demos, document pain points across trading/staking/ops/finance workflows
Achieve $2M-$5M ARR pipeline with 15-20% conversion rate; close 8-12 enterprise contracts
Build scalable onboarding and customer success operations; implement CRM and revenue ops infrastructure
Expand partnership ecosystem to 3-5 live integrations; demonstrate measurable ecosystem-driven revenue
Transition from founder-mode selling to repeatable sales process; hire and mentor 1-2 AE/BD hires to build team
KPIs You'll Own
ARR & Pipeline Coverage
Target $2M+ ARR by month 6 with 3x pipeline coverage ratio to hit growth targets.
Sales Conversion Rate
Measure qualified prospect-to-customer conversion; aim for 15-20% on initial cohort.
Customer Retention & NRR
Track net retention rate and churn; early-stage target is <5% monthly churn and 110%+ NRR.
Partnership Velocity
Monitor number of live integrations and ecosystem revenue contribution; target 3-5 partners generating 10%+ of inbound.
Sales Cycle Length
Track time from qualified lead to contract; aim to compress from 90+ days to 45-60 by month 6.
Tools & Stack
Your Team
Your Manager
Likely VP/Head of Growth or CEO (not specified; clarify in first interview)
Current Team
Founding team phase-likely 1-2 product engineers, 1 marketing person; you build sales org from scratch
Net new role; you're first dedicated sales/BD hire for Blueprint
The Package
Salary
$165K-$175K base
Variable
Discretionary bonus, commission structure, and upside (equity or profit share-not specified)
Remote
On-site in New York, NY; full-time contract
Benefits & Perks
Company Intelligence
Hivemind Digital, founded in 2021, is a crypto-focused fintech company headquartered in New York with offices in London, Shanghai, and Hong Kong. Blueprint is their flagship in-house platform that unifies staking, portfolio management, and data infrastructure for crypto-native and institutional teams.
Founded
2021
Customers
Crypto-native and institutional teams managing digital asset portfolios
Culture
Builder culture, entrepreneurial spirit, bias toward doing over planning
Is This Role For You?
- You've closed enterprise deals or built revenue from zero in early-stage SaaS, crypto, or fintech-and you actually know the product inside-out
- You're comfortable with ambiguity and ownership; you'll wear product, ops, and BD hats simultaneously without complaining
- You have genuine interest in crypto, digital assets, and blockchain-not just chasing hype
- You can talk to sophisticated institutional buyers, translate their workflows into features, and keep engineering accountable to customer needs
- You need a massive sales org, established playbook, and marketing support to succeed-this is founder-mode chaos
- You're skeptical about crypto or see it as a speculative casino; customers will smell this immediately
- You need a clear org chart and defined responsibilities; scope bleeds, and you own whatever is broken
Interview Process
Initial Screen
Phone call with recruiting; focus on your multi-functional background (BD, partnerships, founder experience) and crypto domain knowledge
Product Deep Dive
You'll demo Blueprint, ask detailed questions about customer workflows, and discuss go-to-market strategy with Head of Growth/CEO
Customer Conversation Simulation
Role-play or case study: walk through how you'd pitch Blueprint to an institutional staking provider or crypto trading desk
Founder/CEO Meeting
Final conversation with leadership on vision, equity structure, timeline to $5M ARR, and how you'll shape the product roadmap
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.