The Challenge
Hello Watt is the go-to platform for energy solutions in France, built on organic growth and thousands of published articles. You'll lead content production as search evolves—AI and GEO are rewriting the rules, and you need to weaponize both to dominate French SERPs and fuel international expansion.
Your Mission
Map current content performance across all French sites using GSC/GA4/Ahrefs; identify top 20 quick-win optimization opportunities
Establish content production workflow with AI integration—define prompts, quality gates, and editorial calendar for next quarter
Lead first collaborative sprint with rédacteurs team + internal experts (energy, solar, renovation) to stress-test new process
Present data-backed recommendations to Head of Organic Growth on GEO strategy and content angle shifts for 2026
Grow organic traffic by 25-35% through optimized content production, internal linking, and GEO experimentation
Scale rédacteur team output by 40% without quality loss—prove AI integration lifts productivity while maintaining brand voice
Lead Spanish market content strategy; establish repeatable playbook for international expansion (templates, workflows, tooling)
Ship quarterly content performance reports showing attribution to conversions; iterate strategy based on real revenue impact
KPIs You'll Own
Organic Traffic Growth
Month-over-month growth rate for French properties, broken by intent segment (informational vs. commercial).
Content ROI (Revenue per Article)
Track conversions and revenue attributed to published/optimized content; cost per word produced vs. revenue generated.
Keyword Ranking Progress
Movement on target keywords in top 10/20/50; focus on commercial intent keywords driving qualified leads.
Team Velocity & Quality Score
Articles published per month + average quality score (internal rubric); measure AI prompt effectiveness on output quality.
Internal Link Coverage
Percentage of target pages receiving internal links; avg links per article; anchor text distribution health.
Tools & Stack
Your Team
Your Manager
Head of Organic Growth (SEO/GEO)
Current Team
Team of rédacteurs SEO (exact headcount not specified); collaboration with Brand, Product, internal domain experts (energy, renovation, solar), and Spanish market team
New role—building out content leadership function
The Package
Salary
€45K-€55K base
Remote
On-site, Paris, France
Benefits & Perks
Company Intelligence
Hello Watt is a 220-person cleantech platform making energy (solar, renovations, electricity) accessible to French consumers. Built on organic growth and thousands of published articles, the company has established itself as the go-to resource in energy. Now they're evolving to leverage AI and GEO to own search across growing markets.
Team Size
220
Culture
Tech-forward, SEO-obsessed, growth-hungry. Mission-driven (sustainability + energy access). Data-driven decision-making; test-and-learn mindset.
Is This Role For You?
- You've led content production at scale (3+ years in SEO at an agency or high-growth startup); you've managed rédacteurs or coordinated complex editorial projects
- You're obsessed with data—GSC, GA4, Ahrefs are second nature; you think in attribution and revenue impact, not vanity metrics
- You're already experimenting with AI for content creation and process optimization; you see GEO as the next frontier, not a threat
- You write or edit exceptionally well in French and speak fluent English; you can vulgarize complex energy topics for mainstream audiences
- You're genuinely curious and test-oriented; you thrive in fast-changing algorithmic environments and prefer learning by iteration
- You treat SEO as 'set it and forget it'—if you're not tracking, testing, and iterating constantly, this isn't your gig
- You're uncomfortable with AI or see it as a threat to 'pure' content creation; you need to be an AI enthusiast
- You can't juggle multiple priorities or don't thrive in matrixed teams (you'll collaborate across Brand, Product, Domain Experts, and international teams)
- You're looking for remote flexibility—this role is on-site in Paris
Interview Process
Initial conversation
Chat about your SEO + content leadership background; dig into a past project where you scaled content production and tracked ROI
Technical deep-dive
Analyze a real content performance challenge (likely their own data); walk through your diagnostic approach, tools you'd use, and hypotheses for improvement
AI/GEO discussion
Explore how you're thinking about generative engines, AI prompting, and SEO evolution; share examples of AI experiments you've run
Team & culture fit
Meet Head of Organic Growth + marketing team; discuss cross-functional collaboration style and how you'd work with domain experts and international teams
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.