The Challenge
Grupo Moas is building a collective ecosystem where talent drives real impact. You'll own media strategy across Google, Meta, TikTok, and Pinterest—turning data into growth for multiple brands while collaborating with sales and content teams.
Your Mission
Audit and optimize existing Google Ads and Meta Ads campaigns; identify quick wins to improve ROAS by 15-20%
Establish baseline KPI tracking across all platforms using GA4, Tag Manager, and Looker Studio dashboards
Map media spend allocation across platforms and align with sales team on lead quality and conversion benchmarks
Document current automation workflows (Make, Zapier) and identify gaps for scaling lead nurturing
Design and launch 3+ new platform experiments (TikTok, Pinterest, LinkedIn) with defined success metrics and scaling playbooks
Improve overall media ROAS by 25-30% through continuous A/B testing and audience segmentation
Build integrated content-to-sales reporting that ties media performance directly to revenue outcomes
Establish CRO testing framework and implement 5+ conversion rate optimizations across landing pages and funnels
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per real spent across all paid channels; your North Star for performance.
Cost Per Lead (CPL)
Monitor lead acquisition cost by platform and campaign; directly impacts sales efficiency.
Conversion Rate by Platform
Measure percentage of clicks converting to leads/customers; reveals platform quality and targeting precision.
Media Spend Efficiency
Track budget allocation vs. results month-over-month; identify underperforming platforms for reallocation.
Tools & Stack
Your Team
Your Manager
Marketing Lead or Head of Marketing (not specified)
Current Team
Cross-functional: sales team, content team, internal partners
New role to strengthen media capability across Grupo Moas portfolio
The Package
Salary
R$80K-R$120K/year
Remote
100% on-site, Barra Funda, São Paulo. Monday-Friday, flexible hours. PJ contract model.
Benefits & Perks
Company Intelligence
Grupo Moas operates as a collective ecosystem focused on building talent and creating meaningful connections. The group manages multiple brands and prioritizes collaborative, impact-driven growth marketing.
Culture
Values collective construction, shared purpose, and data-driven decision making across all teams.
Is This Role For You?
- You've spent 3+ years running performance campaigns on Google Ads and Meta Ads with proven ROAS improvements
- You live and breathe GA4, Tag Manager, and Looker Studio—dashboards are your native language
- You're obsessed with testing, optimization, and finding edge cases before competitors do
- You can bridge the gap between marketing strategy and sales execution; you speak both languages fluently
- You need remote work flexibility; this is 100% on-site Barra Funda, non-negotiable
- You're stronger on brand/creative strategy than performance metrics—this role is quantitative
- You prefer waterfall planning over agile experimentation and rapid iteration
- You lack hands-on platform experience; this demands direct Google Ads and Meta Ads account management
Interview Process
Initial Screening
Conversation about performance marketing background, platform experience, and portfolio of campaigns managed.
Case Study / Practical Test
Walk through a recent campaign you optimized—metrics, decisions, learnings. Or review hypothetical brief and propose strategy.
Stakeholder Interviews
Meet with sales lead and/or content team to assess collaboration fit and strategic alignment.
Final Conversation
Deeper discussion on growth vision, automation stack experience, and long-term career goals within Grupo Moas.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.