The Challenge
Caradisiac is France's #1 automotive media with 50M monthly visits. You'll own their TikTok and YouTube presence while managing major auto show activations—a rare chance to build short-form video strategy at scale in a high-traffic vertical.
Your Mission
Launch and establish content calendar for TikTok and YouTube Shorts with weekly publishing cadence and document top-performing formats
Produce 20+ short-form videos (TikTok/Reels) with documented engagement metrics to identify winning creative patterns
Build baseline analytics dashboard tracking views, engagement rate, retention, and follower growth across platforms
Support planning for major Auto Show event with content calendar (pre-event, live, post-event content strategy)
Grow TikTok and YouTube channels by 25%+ with documented audience insights and platform-specific strategy recommendations
Deliver 60+ pieces of optimized short-form content with performance analysis and optimization cycles
Create comprehensive social media performance report with actionable recommendations for platform-specific content strategy
Execute full event content workflow (pre-production, live coverage, post-event storytelling) for Auto Show with measurable reach and engagement
KPIs You'll Own
Views & Reach
Track total video views and organic reach across TikTok, YouTube, and Instagram Reels monthly
Engagement Rate
Monitor likes, comments, shares, and saves as percentage of views to identify resonant content
Follower Growth
Measure net new followers and growth rate month-over-month across all platforms
Retention & Watch Time
Analyze average watch duration and completion rate to optimize video length and pacing
Content Performance Score
Rank videos by engagement and identify top 3-5 formats to double down on each quarter
Tools & Stack
Your Team
Your Manager
Social Media & Marketing Lead (not specified)
Current Team
Editorial team + Social Media team + Events coordination
New internship role to scale short-form video production
The Package
Salary
€1,000/month
Remote
On-site Paris (Saint Lazare area) with 2 days/week remote policy
Benefits & Perks
Company Intelligence
Groupe La Centrale is France's leading automotive marketplace operator (La Centrale, DriveMedia, Caradisiac) with 50M monthly visits and €80M+ revenue. Part of OLX Group, they're scaling data, visibility, and digital experiences across 250+ employees in a rapidly transforming auto market.
Team Size
250
Customers
30M annual vehicle quotes; private sellers and professional dealers
Culture
Ambitious, innovation-focused, scaling phase with emphasis on talent impact
Is This Role For You?
- You're finishing a degree in communication, marketing, media, or journalism and want real short-form video production experience
- You live and breathe TikTok/YouTube trends and understand viral mechanics and platform algorithms
- You can shoot, edit (CapCut level), and publish video content independently within 48 hours
- You're organized enough to juggle daily social publishing with multi-week event coordination
- You speak French fluently (job is French-language focused)
- You've never made or edited a short-form video—this role is hands-on production, not strategy only
- You're looking for full-time employment; this is a 6-month internship at €1K/month
- You don't care about automotive; industry context matters for content decisions and event relevance
Interview Process
Phone screen
Initial conversation (not specified in detail)
Portfolio review
Likely review of video work, social media examples, or creative samples (inferred)
In-person interview
Team meeting at Paris HQ to assess cultural fit and hands-on capability
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.