The Challenge
Goldman Sachs' Global Banking & Markets division needs a strategic marketing leader to drive integrated campaigns across their two market-leading franchises. You'll own end-to-end strategy and execution for awareness, lead generation, and thought leadership in the world's most complex financial deals.
Your Mission
Map GBM business priorities and develop a 6-month integrated marketing roadmap with clear campaign objectives and success metrics
Establish stakeholder relationships across Investment Banking, FICC, and Equities teams to understand audience segments and positioning gaps
Launch 2-3 priority awareness/demand-gen campaigns leveraging paid media, content, and digital channels
Build the measurement framework and analytics dashboard to track campaign performance against business KPIs
Execute full-funnel campaign portfolio generating measurable pipeline contribution and brand lift across GBM segments
Establish GBM as thought leader through proprietary research, content series, and industry events targeting C-suite and institutional buyers
Develop playbooks for core campaign types (M&A positioning, equities insights, FICC solutions) that scale across regions
Present quarterly business reviews showing marketing contribution to GBM revenue targets and win rates
KPIs You'll Own
Campaign pipeline attribution
Measure marketing-influenced deals and revenue contribution across Investment Banking and trading businesses.
Brand awareness lift
Track unaided and aided awareness among target C-suite and institutional investor segments quarter-over-quarter.
Content engagement
Monitor engagement rates, downloads, and time-on-page for research, insights, and thought leadership content.
Paid media ROI
Measure cost-per-lead and cost-per-qualified-lead across display, digital, and sponsorship campaigns.
Campaign launch velocity
Track time from brief to launch and number of integrated campaigns executed per quarter.
Tools & Stack
Your Team
Your Manager
Head of Integrated Marketing, Global Banking & Markets
Current Team
Integrated marketing team supporting GBM with specialists in strategy, content, paid media, digital, and analytics
New role reporting to Head of Marketing
The Package
Salary
$250K-$350K base
Variable
Likely 50-100% bonus tied to business and marketing performance (typical for GS VP-level)
Equity
Possible deferred comp or equity component typical for senior Goldman roles
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Goldman Sachs is one of the world's leading global investment banking and financial advisory firms serving corporations, financial sponsors, governments, and institutional clients. Global Banking & Markets comprises Investment Banking (M&A, financing) and FICC/Equities (trading) franchises. The firm's marketing function is led by its first Chief Marketing Officer and operates as a strategic growth lever for all divisions.
Customers
Fortune 500 corporations, pension funds, sovereign wealth funds, financial sponsors, major financial institutions, hedge funds, endowments
Culture
Culture of enduring client partnerships, exceptional execution, and collaborative team-based approach to solving complex financial challenges.
Is This Role For You?
- You've built integrated B2B marketing programs targeting C-suite and institutional decision-makers (financial services, professional services, or enterprise tech experience translates well)
- You can translate complex business value propositions into compelling positioning, messaging, and creative across multiple channels
- You've managed cross-functional campaigns from strategy through execution, coordinating internal teams and external agencies
- You're comfortable operating in ambiguity, building stakeholder buy-in, and proving marketing impact through data and attribution
- You want to work at scale in a prestigious global brand with access to senior leadership and transformational client engagements
- You prefer creative work over strategy and business impact—this role is 70% strategy/leadership, 30% hands-on creative
- You need remote flexibility or work-from-home options—this is on-site in NYC with regular stakeholder engagement required
- You lack experience in B2B marketing or understanding of financial services/institutional buyer psychology—the learning curve will be steep
Interview Process
Initial screening
Phone call with recruiter covering background, experience, and fit for integrated marketing leadership role.
Marketing leadership interview
Conversation with Head of Integrated Marketing covering GBM marketing strategy, past campaign examples, and approach to cross-functional leadership.
Business acumen discussion
Meeting with GBM business leader (likely Investment Banking or Trading head) to assess understanding of division's priorities and ability to partner with business leaders.
Case study or presentation
Presentation on how you'd develop integrated marketing strategy for a GBM audience segment or campaign type.
Final round
Conversation with CMO or senior marketing leadership to discuss vision, team building, and fit with firm culture.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.