The Challenge
Sound Royalties funds creators without taking ownership—a unique fintech play in music, entertainment, and content creation. You'll own the full digital funnel from paid acquisition to email nurture, scaling campaigns across a diverse creator base globally.
Your Mission
Audit existing digital campaigns and establish GA4 baseline metrics; identify top 3 conversion bottlenecks in the funnel
Launch or optimize 2-3 Google Ads + LinkedIn paid campaigns targeting music creatives and YouTube creators with UTM tracking and Salesforce integration
Build and deploy 3 automated email nurture sequences in Marketing Cloud segmented by creator type (music vs. content creator vs. production company)
Document compliance checklist for GDPR/CCPA across all digital properties and implement cookie consent platform
Increase qualified lead generation by 40% through optimized paid media mix and retargeting across Meta, LinkedIn, YouTube
Achieve 25%+ improvement in email engagement (open/click rates) through A/B testing and dynamic content personalization in Marketing Cloud
Grow organic traffic 30% via SEO optimization (technical + content) and establish SEO monitoring dashboard in GA4/Power BI
Build self-serve attribution model connecting paid, email, organic, and referral channels to prove CAC and LTV by creator segment
KPIs You'll Own
Qualified Lead Cost (by channel)
Track CPC and conversion rates across Google Ads, LinkedIn, Meta, and YouTube to optimize spend allocation.
Email Engagement Rate
Monitor open rate, click-through rate, and unsubscribe rate across all lifecycle campaigns in Marketing Cloud.
Organic Traffic & Conversion
Measure monthly sessions, bounce rate, and conversion to application by source in GA4.
Funnel Conversion Rate
Track visitor-to-lead and lead-to-application conversion rates by channel and creator segment.
Return on Ad Spend (ROAS)
Calculate revenue generated per dollar spent on paid campaigns, segmented by product line.
Tools & Stack
Your Team
Your Manager
EVP of Marketing
Current Team
Not specified; assume small marketing team supporting multi-product fintech platform
New full-time hire
The Package
Salary
$85K-$110K base
Remote
On-site, West Palm Beach, FL. Full-time.
Benefits & Perks
Company Intelligence
Sound Royalties (founded 2014) is the leading specialty finance platform for creators, providing advances on royalties without taking ownership. They've funded 250+ organizations globally and backed music and content tied to culturally significant works across music, YouTube, and TV/film.
Founded
2014
Customers
250+ organizations including labels, publishers, distributors, PROs, YouTube creators, TV production companies
Is This Role For You?
- You've run paid campaigns (Google, LinkedIn, Meta) with clear CAC and ROAS targets in fintech or creator economy
- You're comfortable in Salesforce Marketing Cloud and can write/debug AmScript or simple SQL for segmentation
- You obsess over GA4 dashboards and can spot funnel leaks without hand-holding
- You've shipped email automation at scale and A/B tested your way to 20%+ lift in engagement
- You need remote flexibility or WFH days—this is 100% on-site West Palm Beach
- You prefer brand awareness and storytelling over performance metrics and conversion optimization
- You haven't touched marketing automation platforms or CRM integration; this role assumes technical comfort
Interview Process
Phone Screen
EVP of Marketing assesses digital marketing background, Salesforce/GA4 depth, and fintech/creator industry fit.
Case Study or Portfolio Review
Walk through 1-2 campaigns you've run (paid + email preferred), showing analytics setup, optimization decisions, and results.
Technical Deep Dive
Discussion of GA4 implementation, UTM strategy, Salesforce Marketing Cloud use cases, and SQL/data integration experience.
Culture & Leadership Interview
Meet with broader marketing team; discuss collaboration style, compliance mindset, and how you'd scale campaigns cross-functionally.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.