The Challenge
Plan4Growth Academy runs multiple dental and education brands. You'll own SEO, Google Ads, and Meta Ads across these brands—directly responsible for lead generation, CPA reduction, and conversion rate improvement. This is pure performance marketing: your output moves revenue.
Your Mission
Establish baseline metrics for SEO, Google Ads, and Meta Ads campaigns across 2-3 brands; identify quick wins for CPA reduction
Launch and optimize 5+ Google Ads campaigns with documented cost-per-lead targets and scaling roadmap
Execute keyword research and on-page SEO for 10-15 high-commercial-intent keywords; track ranking progress
Build and test 3+ Meta Ads campaign concepts with audience segmentation and creative testing frameworks
Reduce average CPA across all channels by 25-35% through continuous campaign optimization and audience refinement
Achieve top 3 rankings for 8-12 target keywords in dental/education verticals; establish organic lead pipeline
Scale top-performing Google Ads and Meta Ads to 3-5x budget while maintaining or improving ROAS
Document and systemize playbooks for each channel (SEO, Google Ads, Meta) that can be replicated across new brands
KPIs You'll Own
Cost Per Acquisition (CPA)
Track CPA across SEO, Google Ads, and Meta Ads; target 25-35% reduction by month 6.
Keyword Rankings
Monitor ranking positions for target keywords; aim for top 3 placements for high-intent terms.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on Google Ads and Meta Ads; scale winners above 3:1 ROAS.
Conversion Rate
Track conversion rate improvements across funnels via ad copy, landing page changes, and audience optimization.
Lead Volume & Quality
Monitor lead count and quality score; balance volume growth with cost efficiency.
Tools & Stack
Your Team
Your Manager
Not specified; likely Plan4Growth Academy leadership
Current Team
Multi-brand support across dental and education verticals; appears to be solo performer or small team
New hire for performance marketing execution
The Package
Salary
£400/month (~£4,800/year)
Remote
Remote; India and Philippines preferred
Benefits & Perks
Company Intelligence
Plan4Growth Academy operates multiple dental and education brands, running performance marketing campaigns across digital channels. They hire marketing operators to drive lead generation, CPA reduction, and revenue directly.
Customers
Dental training and education brands
Culture
Results-obsessed, fast-paced, autonomy-driven. No corporate fluff. Output only; effort doesn't matter.
Is This Role For You?
- You move fast and take full ownership of campaigns without needing hand-holding
- You have proven track record with specific numbers (leads generated, CPA reduced, ROAS achieved)
- You think clearly under pressure and can prioritize impact over activity
- You're comfortable working across multiple brands and learning quickly
- You need constant instructions or avoid responsibility for underperformance
- You can't articulate specific results or default to generic marketing speak
- You overcomplicate tasks or miss deadlines; this role demands 45-minute execution mindset
- You prioritize effort over output or need deep hand-holding to succeed
Interview Process
Video Submission (Required)
Record 2-3 minute video: introduce yourself, share specific quantified results, explain how you'd improve a typical lead gen funnel. No video = automatic rejection.
Trial Task (45 minutes max)
Submit: (1) 5 target keywords for dental training course + reasoning, (2) 1 Google Ads copy (headline + description), (3) 1 Meta Ads campaign concept (audience + angle + offer). Clarity over volume. If it takes longer than 45 min, you're not efficient enough.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.