Director, HCP Marketing, Gyn-Onc

Director, HCP Marketing, Gyn-Onc

At Genmab, we are dedicated to building extra[not]ordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

The

Director, HCP Marketing Gyn-Onc

will design and execute the HCP launch plans including the brand's first launch. This critical role will report directly into the VP, US Sales & Marketing, Gyn-Onc, and be expected to work closely with Gyn-Onc Consumer Marketing & Digital Marketing teams. He/she will own the HCP experience and strategy for Gyn-Onc and be an important contributor to the overall product marketing, extended launch teams, and annual brand planning process.

Work arrangement:

This role offers flexibility to work away from the office for 20%-40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

Responsibilities

• Serve as the brand team expert on current and evolving platforms and opportunities related to HCP, institution, and key accounts in gynecologic oncology
• Lead a team of HCP marketers
• Establish and pull through the brand strategy
• Seamlessly integrate professional promotional strategies into the overall product brand plan
• Manage detailed tactical plans and develop related content to drive brand goals
• Collaborate to provide critical input into HCP/Key Acct Institution profiles, targeting and segmentation
• Partner with Gyn-Onc Consumer Marketing and Digital Marketing to develop and implement cohesive brand campaign, creative, positioning and messaging
• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
• Track and provide key performance indicator reports
• Represent brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
• Work collaboratively with Genmab sales leadership (and field input teams), and other relevant Genmab functions
• Work productively to lead through external agency partners, key internal stakeholders, and cross functional groups within Genmab
• Drive engagement and partnerships with relevant professional societies and marketing advisory boards
• Manage project timelines, budgets and all key deliverables aligned to effective launch readiness

Qualifications

• Bachelor's degree from an accredited institution is required. Master's degree is preferred.
• 10+ years of progressive responsibilities within oncology marketing
• Brand launch experience is required. Launch experience within gynecologic oncology is preferred.
• Ability to travel domestically up to 25%
• Deep understanding of HCP marketing, Key account strategy, and GPO marketing concepts within pharma/biotech
• Recent (ADC, IO, targeted therapy, personalized medicine) solid tumor and/or gynecologic oncology launch experience
• Experience working in the highly complex, dynamic environment of an emerging organization
• Ability to work cross-functionally and on multiple projects simultaneously
• Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results
• Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
• Strong communication and presentation skills
• Startup, emerging pharma, or new team experience desired

Benefits

• 401(k) Plan:

  100% match on the first 6% of contributions

• Health Benefits:

  Two medical plan options (including HDHP with HSA), dental, and vision insurance

• Voluntary Plans:

  Critical illness, accident, and hospital indemnity insurance

• Time Off:

  Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave

• Support Resources:

  Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support

• Additional Perks:

  Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses