The Challenge
GC Aesthetics is a 40-year-old global medical aesthetics player present in 70+ countries. You'll own the North LATAM region—translating HQ strategy into local wins through a distributor network, driving partner activation, and ensuring market feedback shapes product development.
Your Mission
Map and audit all distributor/partner relationships across North LATAM; establish monthly cadence for HQ alignment and partner feedback loops
Audit existing marketing assets; identify gaps and create localized playbook (presentations, emails, social templates) for Q1 campaigns
Launch GCA Academyâ„¢ event series targeting key opinion leaders and healthcare providers; secure 3+ advisory board commitments
Build internal product knowledge framework and deliver training to at least 50% of distributor sales teams across region
Execute 2 major product launches or campaigns with 100% distributor activation and measurable pipeline impact
Grow regional social media engagement by 40%; establish consistent content calendar aligned with clinical/commercial priorities
Collect and synthesize market feedback from 20+ customer touchpoints; deliver quarterly insights report to HQ product team
Develop region-specific sales enablement toolkit; measure partner utilization and track incremental revenue lift from materials
KPIs You'll Own
Distributor Campaign Activation Rate
% of partners executing monthly marketing campaigns on time with full collateral adoption
Partner Engagement Score
Monthly NPS or satisfaction survey from distributors on HQ support, materials quality, and training effectiveness
Content Utilization & Reach
Social media engagement rate, email open rates, webinar attendance, and congress footfall from partner-driven activations
Sales Enablement ROI
Incremental pipeline value or closed revenue attributed to new marketing materials and training rollouts
KOL & Advisory Board Growth
Number of active opinion leaders engaged, GCA Academyâ„¢ event attendance, and testimonial/case study production
Tools & Stack
Your Team
Your Manager
Regional Head or VP Marketing (likely HQ-based)
Current Team
Likely solo marketing resource for North LATAM; cross-functional collaboration with Sales, Product, and HQ teams
New role to strengthen regional execution and partner activation
The Package
Salary
$65K-$85K base
Variable
Performance bonus tied to campaign execution, partner satisfaction, and revenue milestones (est. 10-15%)
Remote
On-site, Mexico City Metropolitan Area. Occasional travel to partner sites and regional conferences expected.
Benefits & Perks
Company Intelligence
GC Aesthetics is a 40-year-old global leader in medical aesthetics, designing and manufacturing implantable solutions for reconstructive and aesthetic surgery. Active in 70+ countries with a hybrid go-to-market model combining direct sales in key markets and a robust distributor network across EMEA and LATAM.
Customers
Plastic surgeons, aesthetic clinics, reconstructive specialists, healthcare providers, medical device distributors
Culture
Mission-driven ('We CARE'), collaborative, technical rigor combined with commercial pragmatism
Is This Role For You?
- You've managed B2B partnerships or distributor networks and know how to translate strategy into local execution without hand-holding
- You're comfortable being hands-on: writing emails, designing content, managing social—not just strategy
- You speak fluent Spanish and understand Mexico/North LATAM market dynamics or have LATAM experience
- You can balance technical product knowledge with marketing storytelling; you enjoy learning about medical devices or healthcare
- You thrive in ambiguity; this role combines product management, marketing, and commercial support with a lean team
- You expect a large team or dislike getting tactical (this is hands-on marketing execution, not pure strategy)
- You need full remote flexibility—this is on-site Mexico City with regular travel
- You don't speak Spanish fluently or lack LATAM market context and cultural fluency
- You struggle with cross-functional alignment or find managing multiple stakeholders (HQ, partners, customers) draining
Interview Process
Screening Call (30 min)
Hiring manager discusses background, distributor/partnership experience, and Spanish fluency
Marketing Case Study (Take-home, 1-2 hours)
Adapt a sample global campaign for the North LATAM market; present localization rationale and activation plan
Panel Interview (60 min)
Meet Regional/VP Marketing lead, Product Manager, and commercial partner; discuss strategy translation, KOL engagement, and partner feedback
Culture & Logistics Conversation (30 min)
Final discussion on on-site commitment, relocation logistics, and team expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.