The Challenge
Garena is a global gaming giant (130+ markets, 5.4M concurrent esports viewers) looking for a growth marketer to own high-impact projects with full autonomy. You'll drive strategy, execution, and ROI for a studio that treats games as social platforms.
Your Mission
Deep-dive into one major growth initiative: scope it, build hypothesis, validate with data, present ROI case to leadership
Map player segments and behaviors in assigned game title; identify 2-3 untapped acquisition or retention levers
Establish baseline performance metrics and dashboards for assigned project portfolio (CAC, LTV, engagement, conversion funnels)
Build cross-functional relationships with product, operations, and esports teams; prove you can coordinate and lead without authority
Launch and optimize 2-3 growth experiments end-to-end (A/B tests, audience targeting, content campaigns); demonstrate measurable ROI
Reduce cost-per-install or improve lifetime value by 15-25% through hypothesis-driven optimization cycles
Own quarterly business review: present project outcomes, learnings, and roadmap to Marketing Lead and stakeholders
Mentor 1-2 junior team members or interns on growth frameworks and project execution methodology
KPIs You'll Own
Cost Per Install (CPI) or Cost Per Acquisition (CPA)
Track efficiency of player acquisition across channels; target month-over-month improvement via optimization.
Player Lifetime Value (LTV)
Measure long-term monetization per player cohort; tie to retention and engagement initiatives.
Project ROI
Calculate return on marketing spend for each growth initiative; use to prioritize future resource allocation.
Day 1 / Day 7 / Day 30 Retention
Monitor player stickiness cohort-over-cohort; identify engagement gaps and content opportunities.
Campaign Conversion Rate
Track funnel performance for paid campaigns, creative tests, and organic pushes.
Tools & Stack
Your Team
Your Manager
Marketing Lead
Current Team
Marketing Lead + Coordinator/Specialist team (size not specified); cross-functional: product, operations, esports
New hire or backfill not explicitly stated; treating as growth position
The Package
Salary
$65K-$85K BRL (~$13K-$17K USD base annually, Brazil market 2026)
Remote
Hybrid: on-site at Garena's São Paulo office required
Benefits & Perks
Company Intelligence
Garena (founded 2009, HQ Singapore) is a leading online games developer and publisher across 130+ markets. They host esports tournaments from grassroots to world-class (Free Fire World Series 2021 peak viewership: 5.4M concurrent). Games are treated as social and entertainment platforms for community engagement.
Founded
2009
Customers
Global gamers (mobile + PC); esports competitors; streaming audiences
Culture
High-growth, merit-driven, autonomy-focused; values structured problem-solving and data-driven decision making in ambiguous environments
Is This Role For You?
- You're a gamer who actively plays titles and understands gaming culture, monetization, and player psychology
- You thrive in ambiguity, take initiative without waiting for permission, and can own projects end-to-end
- You're fluent in Portuguese and English (written and spoken), with strong Excel and data analysis fundamentals
- You want rapid growth: 3-6 years experience in marketing/growth, or transferable success from MBB/PE/startup high-growth environments
- You're comfortable with AI tools and modern workflows; you see AI as a productivity multiplier, not a threat
- You're not a gamer or don't care about gaming culture; this role requires genuine passion and player empathy
- You need remote flexibility; this is hybrid/on-site in São Paulo with no negotiation
- You're not fluent in Portuguese or prefer English-only environments; client/stakeholder communication is in Portuguese
- You prefer predictable, process-heavy roles; this thrives on ambiguity, iteration, and rapid pivots
Interview Process
Initial Screening
CV + Portfolio review; focus on past growth projects, ROI ownership, and gaming background
Case Study / Problem-Solving Round
Real or hypothetical growth challenge: structure hypothesis, propose experiments, estimate ROI. Tests frameworks and creativity under ambiguity.
Manager Interview
Deep-dive with Marketing Lead on project examples, cross-functional leadership, and player/product insight. Assess judgment and initiative.
Final Round / Team Fit
Conversation with broader team (product/operations/esports) to evaluate collaboration ability and gaming passion.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.