The Challenge
KEDGE Business School is scaling its student acquisition across France and international markets. You'll own the digital growth engine-from SEA and SEO to conversion optimization-responsible for hitting enrollment targets across multiple programs and geographies.
Your Mission
Audit current digital acquisition channels (SEA, SMA, SEO, CRM) and establish baseline performance metrics by program/segment
Define and align digital acquisition strategy with leadership; build consolidated performance dashboard tracking CAC, conversion rate, and recruitment contribution
Conduct user journey analysis on key conversion funnels (landing pages, application process) and identify top 3 optimization opportunities
Establish working relationships with external agencies and internal stakeholders; define monthly performance review cadence
Execute and measure 4+ conversion optimization tests (landing pages, tunnel flows, CTAs) targeting 15-20% improvement in qualified lead volume
Reduce CAC by 12-18% across priority channels through budget reallocation based on performance data; achieve positive ROI targets
Develop and launch SEO/GEO strategy identifying high-intent keywords for target markets; establish organic traffic baseline and 6-month growth plan
Build cross-functional data governance: implement reliable tracking infrastructure, document KPIs, train team on data-informed decision-making
KPIs You'll Own
Cost Per Acquisition (CPA) by Program & Channel
Track acquisition cost across SEA, SMA, SEO, and direct channels; benchmark against targets by program and geography.
Conversion Rate (Application Completion)
Monitor end-to-end conversion from landing page to application submission; segment by traffic source and program.
Return on Ad Spend (ROAS)
Measure revenue generated per euro spent on paid acquisition; calculate by channel and optimize budget allocation.
Organic Traffic & Qualified Leads (SEO/GEO)
Track monthly organic sessions and conversions; measure keyword rankings and visibility growth in target markets.
Customer Acquisition Cost (CAC) Payback Period
Calculate months to recover acquisition cost; balance short-term growth with long-term profitability.
Tools & Stack
Your Team
Your Manager
Responsable Marketing & Performance
Current Team
Digital acquisition team (size unspecified); external agency partners
New role-backfill or expansion not specified
The Package
Salary
€45K-€55K base
Remote
On-site, Talence, Nouvelle-Aquitaine, France
Benefits & Perks
Company Intelligence
KEDGE Business School is a leading French business school with multiple campuses in France and internationally. They're actively growing student recruitment and scaling digital acquisition globally.
Is This Role For You?
- You've managed paid acquisition channels (SEA/SMA) and can read ROAS backwards in your sleep
- You love data and A/B testing-you optimize because the numbers tell you to, not because you feel like it
- You're comfortable managing budgets, external agencies, and cross-functional teams without losing your mind
- You understand conversion funnels and have shipped landing page or website optimization work that actually moved the needle
- You need 100% remote or flexible location-this is on-site in Talence
- You're looking for a purely hands-on execution role; this requires significant strategy and people management
- You're unfamiliar with B2B or education verticals and can't commit a ramp-up period to learn the buyer journey
Interview Process
Initial Screening
Alignment on role scope, growth marketing experience, and on-site requirement
Performance Deep Dive
Walk through a past campaign-CAC, conversion rate, optimization decisions, and ROI impact
Strategy Case Study
Present acquisition strategy proposal for a hypothetical program or market expansion
Stakeholder Interview
Meet with Responsable Marketing & Performance and potentially cross-functional business partners
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.