The Challenge
Foley Mansfield is a 110+ attorney national law firm looking to punch above their weight digitally. You'll own their brand presence, web strategy, and content machine while partnering directly with leadership to build thought leadership and market visibility.
Your Mission
Audit and optimize current WordPress site—refresh attorney bios, update practice area descriptions, implement SEO/AEO best practices, and establish content governance workflows
Launch and execute a 90-day social media strategy focused on LinkedIn, including content calendar, weekly posts, and analytics baseline
Prepare 3-5 award/directory submissions (legal rankings, Best Lawyers, etc.) in collaboration with marketing leadership
Create brand asset library (logos, templates, photography guidelines) and establish digital asset management system
Drive measurable website traffic growth (target: 25-40% increase in monthly sessions) through SEO optimization and content strategy
Grow LinkedIn following by 50%+ and establish thought leadership pipeline with 2-3 attorneys publishing monthly insights
Develop case study/success story content template and produce minimum 4 polished pieces showcasing firm wins
Launch integrated PR initiative: secure 2-3 media placements and establish regular press release cadence (bi-weekly minimum)
KPIs You'll Own
Website Traffic & Engagement
Monthly sessions, pages/session, bounce rate, and conversion tracking for key practice areas
Social Media Performance
LinkedIn followers, engagement rate (likes/comments/shares), click-through rate, and audience growth month-over-month
Content Output & Quality
Number of published pieces, average time-to-publish, internal stakeholder feedback scores, and thought leadership attribution
Award/Directory Success Rate
Submissions completed on time, acceptance rate, and visibility gained from rankings and directory placements
Brand Awareness
Organic search impressions, branded keyword rankings, press mentions, and attorney speaking engagement opportunities generated
Tools & Stack
Your Team
Your Manager
Marketing and Business Development Director
Current Team
Marketing department with outside vendor support
New role to elevate brand presence and digital strategy
The Package
Salary
$55K-$70K base
Remote
Fully remote or hybrid. Must reside in: CA, CO, FL, IL, IN, KS, LA, MI, MN, MO, NY, OR, TX, or WI
Benefits & Perks
Company Intelligence
Foley Mansfield is a national law firm with 110+ attorneys across multiple US offices (coast to coast). They serve large corporations, small businesses, and individuals with legal expertise, creative solutions, and extensive trial experience.
Customers
Large corporations, small businesses, individuals
Is This Role For You?
- You have 3+ years of marketing experience (law firm or B2B professional services preferred)
- You're fluent in WordPress, Canva, and social media platforms—especially LinkedIn
- You can write and edit copy that's both compelling and technically sound; you care about details
- You work well independently but thrive collaborating with senior stakeholders and subject matter experts (attorneys)
- You need heavy hands-on design work—this is coordinator level, not a design role
- You can't operate independently or struggle with competing priorities and multiple deadlines
- You live outside the specified business locations (CA, CO, FL, IL, IN, KS, LA, MI, MN, MO, NY, OR, TX, WI)
- You lack strong writing/editing chops or WordPress experience
Interview Process
Initial Screening
Phone/video call with HR to confirm fit, location eligibility, and background
Marketing Director Interview
Conversation with your direct manager about strategy vision, team dynamics, and marketing priorities
Portfolio & Skills Review
Present work samples (WordPress sites, social content, marketing copy) and discuss your approach to WordPress and LinkedIn strategy
Final Round
Meeting with leadership/business development to assess cultural fit and understanding of legal services market
Interested in this role?
Apply now and hear back within days, not weeks.
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