The Challenge
Flexport moves $19B in merchandise annually across 112 countries-and they need you to scale the growth engine that fills their pipeline. You'll own everything from paid acquisition to product-led conversion, reporting directly into leadership at a $10T industry inflection point.
Your Mission
Audit current growth marketing tech stack and campaign performance; establish baseline metrics across paid, owned, and earned channels
Build and staff your growth marketing team; define roles, workflows, and reporting cadence
Ship 2-3 AI-powered campaign experiments (landing pages, lead scoring, nurture automation) to prove efficiency gains
Align GTM playbook with Product roadmap for next 2 major releases; lock down cross-functional dependencies
Increase marketing-sourced pipeline by 40% through optimized multi-channel campaigns and paid media scaling
Launch and validate 3+ product-led growth experiments; document playbook for expansion motion
Reduce customer acquisition cost by 20-30% through audience refinement, creative testing, and channel optimization
Establish predictive lead scoring model; improve conversion rates at each funnel stage by minimum 15%
KPIs You'll Own
Marketing-sourced pipeline
Monthly recurring revenue influenced by growth campaigns; target 40% growth in 6 months.
Cost per marketing-influenced opportunity
Blended CAC across all channels; reduce by 20-30% YoY through optimization.
Product-led conversion rate
Trial-to-paid conversion for self-serve flows; target 15%+ improvement through experimentation.
Campaign ROI
Revenue generated vs. spend across paid, content, and direct channels; minimum 4:1 blended ROI.
Lead-to-opportunity conversion
Marketing qualified leads that convert to sales opportunities; improve by 20%+ through nurture refinement.
Tools & Stack
Your Team
Your Manager
VP Marketing or Chief Marketing Officer
Current Team
Growth marketing team size and composition not specified; assume 2-4 IC marketers
Likely backfill + growth; you'll be building the function
The Package
Salary
$180K-$240K base
Equity
Likely 0.1-0.3% depending on stage and historical grants
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Flexport is the operating system for global commerce, helping companies move $19B+ in merchandise across 112 countries annually. Backed by top-tier investors, they're reshaping a $10T supply chain industry with technology and people. Founded during supply chain chaos, they're now mission-critical infrastructure.
Customers
Emerging brands to Fortune 500s
Is This Role For You?
- You've shipped multi-channel growth campaigns and actually own the numbers-not just built decks
- You're already using AI (Claude, ChatGPT, etc.) daily to move faster; you see it as a growth lever, not a buzzword
- You're comfortable with ambiguity and ownership; you can build playbooks without hand-holding from product or engineering
- You can code a little (SQL, basic Python) or learn fast; or you know how to partner with engineers to eliminate friction
- You've only done brand marketing or demand gen at one company; you lack full-funnel ownership or cross-functional scars
- You're waiting for perfect processes and tooling before shipping; Flexport moves fast and you need to match that pace
- You don't genuinely care about metrics; if CAC, LTV, and pipeline ROI don't excite you, this isn't the role
Interview Process
Recruiter screen
Background, motivation, relevant growth wins; ~30 min
Hiring manager (VP Marketing or CMO)
Deep dive on campaign strategy, team leadership, and cross-functional execution; ~45 min
Case study / presentation
Likely a mini GTM plan or growth audit for Flexport based on what you know; ~2 hours prep
Cross-functional panel
Meet Product, Sales, and possibly CEO; test alignment and communication; ~60 min
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.