The Challenge
Fivetran powers the modern data stack for thousands of companies. You'll be the financial strategist bridging data, strategy, and execution—directly influencing how this hypergrowth data platform allocates billions in GTM resources and scales customer acquisition.
Your Mission
Build and validate revenue forecasting model for PLG segment with CMO and PLG head; establish baseline SaaS metrics tracking
Audit and map all marketing spend across channels; identify top 3 ROI optimization opportunities with recommendations
Create headcount/capacity planning framework for business development org aligned to pipeline and revenue targets
Deliver first quarterly business review financial narrative and board-ready GTM performance summary
Own end-to-end marketing funnel financial analysis; implement attribution model to isolate CAC and payback by channel
Develop and maintain dynamic financial models quantifying GTM investment tradeoffs; model 2-3 scaling scenarios for board
Drive marketing mix modeling analysis across campaigns; present data-driven reallocation recommendations saving 15%+ spend
Build trusted advisor relationship with CMO and PLG head; present monthly insights driving 3+ strategic resource decisions
KPIs You'll Own
Marketing CAC by Channel
Track customer acquisition cost across digital, PLG, and partner channels to optimize spend allocation
PLG Revenue vs Forecast
Monitor product-led growth revenue attainment against quarterly/annual targets and variance analysis
Marketing ROI by Campaign
Measure return on investment for major marketing initiatives to guide budget reallocation decisions
Sales Pipeline Coverage Ratio
Track pipeline generation to revenue target ratio; inform headcount planning and capacity needs
LTV:CAC Ratio
Monitor lifetime value to customer acquisition cost ratio; ensure unit economics remain healthy at scale
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer (CMO)
Current Team
Individual contributor role; cross-functional with PLG head, Revenue Operations, Marketing Operations, Sales, Product
New role
The Package
Salary
$130K-$160K base
Remote
Hybrid: 2 days/week in Oakland, CA office; flexible remote for other days
Benefits & Perks
Company Intelligence
Fivetran is the leading data integration platform, making access to data as simple and reliable as electricity. Used by thousands of organizations to power their modern data stack, Fivetran delivers canonical, query-ready customer data to warehouses without engineering or maintenance overhead.
Customers
Thousands of organizations across industries
Culture
Fast-paced, cross-functional, data-driven; values financial discipline and strategic thinking
Is This Role For You?
- You have 6+ years in FP&A, strategic finance, or investment banking supporting GTM/marketing teams
- You speak fluent SaaS: LTV, CAC, payback period, and PLG unit economics are in your DNA
- You thrive building financial models that drive real decisions for C-suite executives
- You're comfortable with ambiguity and can independently prioritize in a high-growth, fast-paced environment
- You love translating complex data into crisp narratives that influence strategy
- You need strict 9-5 remote work with zero office time; this role requires 2 days/week Oakland presence
- You're primarily an accountant; this role demands strategic financial modeling and business partnership, not transaction processing
- You lack exposure to SaaS metrics or marketing funnel dynamics; ramp-up will be steep
Interview Process
Screening Call
Hiring manager screens for GTM finance experience, SaaS metric fluency, and familiarity with Looker/Salesforce stack
Analytical Case Study
Solve a real GTM finance scenario: analyze marketing funnel data, identify ROI gaps, recommend resource reallocation
Executive Round
Interview with CMO and PLG head; discuss financial modeling approach, business partnership philosophy, strategic thinking
Finance/Ops Alignment
Conversation with CFO or VP Finance to align on systems, processes, and financial governance expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.