The Challenge
FDJ UNITED is Europe's gaming powerhouse reinventing the industry with tech excellence and responsible innovation. You'll own SEA strategy and budget optimization for Parions Sport, piloting campaigns with real stakes around major sporting events like the 2026 World Cup.
Your Mission
Master Google Ads and Apple Search Ads platforms; achieve certification on at least one channel
Execute 4-6 A/B tests on landing pages and ad creatives, documenting learnings and optimizations
Build monthly competitive benchmark reports tracking 3-5 competitor campaigns and market trends
Contribute to Q1 budget allocation recommendations based on performance data and sports calendar
Own day-to-day budget management for assigned campaigns; deliver month-on-month performance improvements of 10%+
Lead strategy refinement for H2 2026 World Cup campaign; present optimization roadmap to stakeholders
Create standardized reporting dashboards and KPI tracking across SEA channels; present monthly insights
Demonstrate proficiency in Excel modeling; build dynamic budget forecasting tool for inter-campaign allocation
KPIs You'll Own
ROAS (Return on Ad Spend)
Measure revenue generated per euro spent on SEA campaigns; target 3:1 minimum baseline.
CPA (Cost Per Acquisition)
Track cost to acquire one new player; optimize down through audience targeting and bid refinement.
Conversion Rate
Monitor percentage of clicks converting to registrations; benchmark against competitor benchmarks monthly.
Budget Efficiency
Ensure actual spend aligns to plan within 5%; identify reallocation opportunities across campaigns.
Tools & Stack
Your Team
Your Manager
Head of Digital Advertising / SEA Lead (Parions Sport)
Current Team
2-3 Senior SEA Managers + Analytics team embedded in Digital Advertising unit
New internship role to support scaling SEA operations ahead of 2026 World Cup
The Package
Salary
€1,200-€1,500/month
Remote
On-site, Boulogne-Billancourt, Île-de-France
Benefits & Perks
Company Intelligence
FDJ UNITED is Europe's leading gaming and sports betting operator with 5,000+ employees across 15 regulated markets. They combine iconic gaming brands with cutting-edge technology while maintaining industry-leading responsible gambling standards.
Team Size
5000
Culture
Mission-driven team of bold innovators who treat everyday impact and responsible entertainment as non-negotiable; strong emphasis on learning and peer support.
Is This Role For You?
- You're obsessed with data and numbers—KPIs, metrics, benchmarks are your native language
- You have real curiosity about sports betting, iGaming, or sports marketing (not required but a plus)
- You're comfortable with ambiguity; you propose solutions, not just execute tasks
- You want to ship real campaigns that move revenue, not theoretical exercises
- You need remote flexibility; this is strictly on-site in Boulogne-Billancourt
- You're not comfortable with regulated industries or responsible gambling principles
- You expect passive learning; this role demands proactive problem-solving and initiative
Interview Process
Screening Call
30 mins: Confirm marketing fundamentals, Excel skills, and motivation for gaming/sports betting space
Case Study
Analyze a real (anonymized) SEA campaign brief; present optimization recommendations in 48 hours
Technical Interview
30 mins: Deep dive on Google Ads mechanics, ROAS calculations, A/B test design with hiring manager
Team Meet
Meet 2-3 SEA team members; informal discussion of workflow, tools, and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.