Growth & AI Enablement Analyst

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Join our trailblazing team at the intersection of technology and fan culture. As a growth-focused startup within the Fanatics ecosystem, we're leveraging exclusive rights to merchandise from the MLB, NFL, and NBA. Our live commerce app (Fanatics Live) and Collect marketplace (Formerly, PWCC) is positioned to revolutionize the world of collecting. Blending the spirit of a startup with the stability of an industry titan. Our reach to 90+ million fans gives us a launching pad unlike any other to spearhead innovation.

The Role

You are a skilled Growth Analyst with a strong appetite for data and a passion for leveraging AI to move fast. In this role, you will combine data expertise with hands-on AI development to support the growth, optimization, and automation of our marketing and commercial initiatives. You will work closely with business and marketing teams to ship AI-powered tools that improve decision-making, automate workflows, and enhance the buyer experience. As Voggt scales, you will be at the forefront of embedding AI capabilities across commercial and marketing functions, turning manual, repetitive work into intelligent, automated systems.

Responsibilities

AI Enablement & Tooling

• Design and build AI-powered internal tools that help business and marketing teams work faster, think automated reporting assistants, campaign brief generators, or seller coaching tools
• Develop and maintain LLM-based workflows (e.g. summarization, classification, content generation) that reduce manual effort across the commercial team
• Evaluate and integrate AI/ML APIs and third-party tools to accelerate business workflows
• Act as the team's AI translator: identify high-impact use cases, prototype solutions quickly, and iterate with stakeholders

• Build and maintain automations used in commercial and marketing campaigns to support GMV growth, such as customer promotions (spend X get Y, voucher giveaways)
• Build seller growth tools such as the clipping platform and voucher attribution tools
• Automate routine reporting and alerting workflows so teams spend time on decisions, not data wrangling

• Develop and maintain dashboards and reports monitoring key metrics: promotion effectiveness, customer engagement, and performance tracking
• Provide actionable recommendations to optimize marketing strategies and enhance customer lifetime value
• Support strategic initiatives with data-driven insights to inform promotional strategies and referral programs

• Assist in building business cases and presentations for senior management on marketing effectiveness, AI tool ROI, and growth opportunities
• Coordinate with finance and marketing teams on accurate budget forecasting and spend tracking
• Stay current on AI tooling and bring proactive proposals for where AI can unlock the most value for the team

• Experience with marketing automation platforms and CRM systems.
• Familiarity with A/B testing and other experimental design methods.
• Knowledge of integration processes between marketing tools.
• Multilingual abilities or experience working in diverse teams is a plus.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

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