Director, Integrated Marketing (Fanatics Casino)

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Director, Casino Integrated Marketing – Fanatics Casino

Primary Focus

Lead the orchestration of integrated marketing campaigns & projects for Fanatics Casino, connecting brand strategy, commercial priorities, and execution across channels. This role acts as a critical bridge between strategy and delivery - translating business objectives into high-quality, effective campaigns while fostering strong, collaborative relationships across teams.

Key Responsibilities

• Lead the planning and orchestration of integrated brand and performance campaigns and projects, ensuring alignment with business priorities, audience insight, and brand positioning.
• Own end-to-end integration across paid, owned, and earned channels, ensuring consistency of message while adapting execution to channel and funnel best practices.
• Translate business objectives into clear, inspiring briefs and strategic direction that resonate with creative, media, and channel teams.
• Act as the bridge between creative and commercial/product teams - ensuring campaigns and projects are both creatively strong and grounded in business impact.
• Collaborate closely with Creative Studio and agency partners to shape high-quality output, providing direction and feedback while respecting executional ownership.
• Champion strong creative standards and ensure all campaign and project output reflects the ambition and quality of the brand.
• Partner across Brand, Media, CRM, Product, Performance, and Creative Operations to align on plans, priorities, and execution across campaigns and projects of varying scale.
• Build trusted relationships across teams, navigating different perspectives and knowing when to push, when to align, and how to land the best outcome.
• Influence stakeholders at all levels through clear communication, sound judgment, and an ability to read situations and adapt approaches accordingly.
• Work closely with Creative Operations to ensure timelines, workflows, and outputs support successful delivery, treating them as a core partner across all campaigns and projects.
• Maintain and evolve the Casino campaign and project calendar, ensuring visibility and alignment across key initiatives, launches, and seasonal moments.
• Drive disciplined planning and prioritization, focusing teams on the highest-impact opportunities while managing a mix of large-scale campaigns and smaller, fast-moving projects.
• Stay close to execution - proactively identifying risks, removing blockers, and maintaining momentum across campaigns and projects.
• Partner with Analytics, Media, Performance, and CRM teams to track performance, optimize output, and apply learnings to future campaigns and projects.
• Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective.

• Partners with GTM Strategy Director to translate enterprise priorities, segmentation, and messaging frameworks into integrated campaigns and projects that are executable, aligned, and commercially effective.
• Partners with Brand Strategy Director to embed positioning, audience insight, and creative guardrails into all campaigns and projects, ensuring consistency while enabling flexibility in execution.
• Works in close partnership with both GTM Strategy and Brand Strategy to bridge long-term strategic direction with in-market delivery - ensuring plans are both strategically sound and practically executable.
• Collaborates with Social Media Director to extend campaigns and projects into platform-native, culturally relevant content, ensuring social output is aligned, timely, and maximizes engagement and impact.

Creative production, media buying/planning, CRM execution, or product-level messaging. These are owned by specialist teams. This role is accountable for integration, alignment, and overall effectiveness across campaigns and projects.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $185,000 to $225,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$185,000 - $225,000 USD