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Senior Marketing Activation Manager Colombia
Essity is a global leader in hygiene and health, committed to shaping a healthier future. Through our Health & Medical business and trusted brands like Actimove®, Cutimed®, Delta-Cast®, JOBST®, Leukoplast® and TENA®, we provide innovative, sustainable solutions for managing conditions such as lymphedema, chronic wounds, orthopedic injuries and incontinence, and advancing MedTech across hospitals, pharmacies, nursing homes and online channels.
About the Role
We are looking for a Senior Marketing Activation Manager, based in Bogotá or Medellín, Colombia. We are looking for someone who will collaborate in Marketing Strategy development and secure strategy implementation to achieve business objectives. Its primary focus is to drive tangible results in business growth, product adoption, and brand positioning through strong collaboration between Marketing and Sales, thereby strengthening our Health & Medical business. Join us in breaking barriers to well-being!
What You Will Do
- Lead a team, drive efficiency and support personal development
- Define and implement the marketing strategy, including the P&L management, for assigned brands and segments.
- Lead commercial activations and adapt global campaigns to the local market.
- Coordinate product launches and Go-to-Market plans.
- Define objectives, action plans, and KPI tracking, while analyzing market insights, trends, and competitive intelligence.
- Manage omnichannel communications and campaign optimization.
- Develop promotional and scientific content, as well as sales support materials.
- Drive clinical marketing initiatives, training programs, and events.
- Work cross-functionally with commercial, clinical, and regional teams.
- Manage budgets and monitor business performance.
- Drive innovation initiatives and business development opportunities.
Ensure compliance with internal policies, quality standards, and safety requirements.
Who You Are
Bachelor's degree in Business Administration, Marketing, or a related field. 6+ years' related experience in leading teams with marketing strategy execution in Med Tech/Pharmaceutical industry Proven experience in Go-to-Market strategies, technical marketing, or clinical education. Must have experience in project management and the ability to translate brand vision into effective, financially viable marketing strategy implementation Advanced Microsoft experience, especially Excel and analytical presentations skills Excellent communicator (read, write, speak and listen) Meticulous attention to detail with the ability to drive performance and processes forward Innovative, analytical, influential, insightful, courageous and decisive Self-leader, organized and collaborative Available for local travel and possible international travel. Fluent in English / C1 Level
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive changes for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Location
Bogotá or Medellín, Colombia
Application End Date
07 sept 2026
Job Requisition ID
Essity264692
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.