The Challenge
Emsitel is scaling iControl, an energy management platform for hotels and properties. You'll own the growth engine—moving from content posting to real results: qualified leads, conversations, and paying customers.
Your Mission
Establish baseline metrics for lead generation channels (Meta Ads, organic, partnerships) and identify top 2 converting sources
Launch and optimize 3 Meta Ads campaigns targeting hotel decision-makers with conversion tracking in place
Build content calendar aligned to sales funnel with 8-12 pieces of conversion-focused social content published and tracked
Integrate CRM/automation to capture and nurture leads, with first automation sequence live and 50+ leads in pipeline
Deliver 100+ qualified leads monthly through paid and organic channels, with 15%+ conversion to sales conversations
Scale highest-performing Meta Ads campaigns by 2-3x while maintaining or improving cost-per-lead
Create and execute strategic content series positioning iControl as energy savings solution for hotel operators
Work with sales to define and improve lead quality scoring, reduce sales cycle by 20%, and achieve 5+ new paying customers
KPIs You'll Own
Monthly Qualified Leads
Leads from Meta Ads, content, partnerships that meet ICP criteria and enter sales conversation.
Cost Per Qualified Lead (CPQL)
Total marketing spend divided by qualified leads; target efficiency gains month-over-month.
Lead-to-Customer Conversion Rate
% of qualified leads that become paying iControl customers within 90 days.
Campaign ROAS (Return on Ad Spend)
Revenue attributed to paid campaigns divided by spend; benchmark and optimize toward 3:1 or better.
Content Engagement & Click-Through Rate
Social and email CTR by content type; identify messaging and formats that drive sales conversations.
Tools & Stack
Your Team
Your Manager
Likely founder or commercial director (not specified)
Current Team
Early-stage startup; you'll likely collaborate directly with sales/commercial team
New growth marketing role to scale lead generation
The Package
Salary
$45K-$60K base
Variable
Performance-based bonus tied to lead generation and conversion results
Remote
On-site in Cúcuta, Norte de Santander, Colombia
Benefits & Perks
Company Intelligence
Emsitel Tecnologia is building iControl, an energy management system for hotels and hospitality properties that reduces consumption costs while boosting profitability. The company is in growth mode, expanding market presence in Colombia and Latin America.
Customers
Hotels and hospitality properties across Colombia
Culture
Results-driven, fast execution, collaborative with sales teams, low corporate overhead
Is This Role For You?
- You've generated leads at scale using Meta Ads, content, or automation—and can prove the numbers
- You're analytical, test-driven, and obsessed with cost-per-lead and conversion metrics
- You thrive in startup chaos; you move fast, wear multiple hats, and ship ideas weekly
- You speak Spanish fluently or are comfortable working in a Spanish-speaking environment in Colombia
- You want equity-like upside through performance bonuses and real ownership of growth
- You're a content creator focused on vanity metrics (followers, likes) over conversions and pipeline
- You need remote flexibility—this is 100% on-site in Cúcuta
- You lack hands-on experience with paid advertising, CRM, or lead nurturing automation
- You prefer stable, large-company structures over startup execution and ambiguity
Interview Process
Initial screening
Phone/video call with hiring manager to discuss growth marketing experience and lead gen track record
Case study or portfolio review
Walk through past campaigns: channels, audiences, results, and what you'd do differently
Live strategy session
Outline a 90-day growth plan for iControl based on limited brief; discuss tools, channels, and metrics
Team meeting
Meet with sales/commercial team to assess collaboration fit and understanding of their needs
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.