The Challenge
Candelasoft is building the technical backbone of their marketing operation, not just running campaigns. You'll own the entire measurement, automation, and data infrastructure that drives growth—connecting GA4, CRM, ad platforms, and custom integrations into one cohesive system.
Your Mission
Audit and configure GA4, GTM, and Meta Pixel implementation; establish baseline tracking accuracy and identify 3+ measurement gaps
Build UTM strategy, funnel tracking, and initial attribution model across paid and organic channels
Integrate CRM with ad platforms and website; set up 2+ automated workflows that eliminate manual data entry
Create first dashboard with actionable KPIs for web, conversion, and campaign performance
Implement server-side tracking for improved data accuracy and compliance; reduce tracking discrepancies by 50%+
Develop advanced CRO testing framework; identify and execute 3+ high-impact optimization experiments
Build BigQuery data warehouse connecting web, CRM, and ad spend; enable cross-channel attribution reporting
Scale marketing automation; design 5+ lead nurture and conversion workflows reducing manual touchpoints by 40%
KPIs You'll Own
Tracking Implementation Accuracy
% of planned GA4 events, pixels, and conversions correctly firing and attributed
Data Quality Score
Measurement errors detected and resolved monthly; trend toward zero duplicate or missing data
Automation ROI
Revenue influenced by automated workflows vs. time saved; cost per lead from integrated campaigns
Conversion Rate
Baseline CRO improvements from testing and infrastructure optimization quarter-over-quarter
Dashboard Adoption
% of team using reporting dashboards; feature requests and insight-driven decisions per month
Tools & Stack
Your Team
Your Manager
Not specified (likely Head of Growth or CMO)
Current Team
Cross-functional: working with dev, design, and sales teams
New role to build/strengthen MarTech function
The Package
Salary
$45K-$65K COP annually (estimated 2026 Colombia market for mid-level MarTech)
Remote
On-site Colombia (company listing says On-site, though job description mentions 'Remoto: Colombia' — clarify during interview)
Benefits & Perks
Company Intelligence
Candelasoft is a software development and innovative robotics company focused on transforming industries through advanced automation and intelligent systems. They're building next-gen tech solutions that redefine how businesses automate and scale. Fast-moving, mission-driven shop betting on technical talent.
Culture
Technical, execution-focused, growth-obsessed with emphasis on measurement and autonomy
Is This Role For You?
- You geek out on data pipelines, tracking architecture, and connecting systems—not just reporting dashboards
- You can write basic JavaScript/HTML and understand APIs; you're comfortable in the technical weeds without needing hand-holding
- You've worked in MarTech, Growth, or Analytics roles and built something beyond campaigns (automation, tracking, integrations)
- You're obsessed with measurement accuracy and can smell a tracking bug from a mile away
- You speak conversational Spanish and can communicate technical concepts clearly to non-technical teams
- You're a campaign manager looking for a promotional role—this is deep technical work, not strategy theater
- You don't understand or care about data quality, attribution, and measurement rigor
- You're not comfortable troubleshooting technical issues independently or learning on the fly
Interview Process
Initial screening
Portfolio review: GA4 setup, CRM integrations, or tracking implementations you've built
Technical assessment
Problem-solving case study (e.g., 'How would you debug a GA4 event that's firing 30% of the time?')
Team conversation
Chat with Growth/Product lead about current stack, pain points, and vision for next 6-12 months
Reference check
Validation of MarTech/analytics work and autonomy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.