The Challenge
Emapta is a 15-year-old digital marketing agency that's driven ROI for 500+ brands globally. You'll own paid media campaigns across Google, Meta, and LinkedIn—directly moving revenue needles for high-performing clients while building expertise in a premium outsourcing environment.
Your Mission
Launch and optimize 8-10 paid media campaigns across Google Ads and Meta Ads Manager, hitting baseline ROAS targets within 30 days
Build keyword strategy framework for 3-5 client accounts, documenting search volume analysis and bid structures
Implement conversion tracking and UTM tagging across client campaigns using Google Tag Manager and Analytics
Complete A/B testing protocol on 5+ ad creatives, documenting performance deltas and recommendations
Manage full P&L on 10-15 active accounts with combined monthly spend of $50K+, achieving or exceeding ROAS benchmarks
Reduce client acquisition costs (CPA) by 15-20% through bid optimization and audience refinement
Establish monthly performance reporting cadence with 5+ clients, documenting CTR, CPC, ROAS, and attribution insights
Lead 2-3 testing initiatives (landing page, creative variations, audience targeting) that yield 10%+ performance lifts
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid campaigns—your north star for campaign profitability.
CPA (Cost Per Acquisition)
How much you spend to acquire one customer; your lever for scaling efficiently.
CTR (Click-Through Rate)
Ad relevance indicator showing what percentage of impressions convert to clicks.
CPC (Cost Per Click)
Your actual cost per click; optimized through bid management and quality score improvements.
Attribution & Conversion Tracking
Clean data pipeline showing which touchpoints drive revenue; the foundation of all strategic decisions.
Tools & Stack
Your Team
Your Manager
Digital Marketing Team Lead (likely)
Current Team
Agency team structure with creative and content collaborators; part of Emapta Latam division (1,100+ headcount globally)
New role—backfill or growth expansion not specified
The Package
Salary
$45K-$60K COP annually
Remote
On-site in Bogotá or MedellĂn, Colombia (8:30 AM - 5:30 PM CST, weekdays only)
Benefits & Perks
Company Intelligence
Emapta is a 15-year-old premium digital marketing agency (founded 2006) that's optimized performance for 500+ brands globally. The parent company Emapta operates 1,100+ team members worldwide and specializes in paid media, SEO, and marketing analytics. They're backed by award-winning analytics expertise and a consultative approach to driving predictable revenue growth.
Founded
2006
Team Size
1100
Customers
500+ brands across diverse verticals
Culture
High-performing, data-obsessed, consultative; emphasis on continuous improvement, client success, and professional development
Is This Role For You?
- You've run paid media campaigns in agency or in-house for 1-3 years and want to deepen expertise at scale
- You're obsessed with data—you naturally ask 'why' when metrics move and test hypotheses relentlessly
- You can own campaign performance end-to-end: from keyword research through optimization and reporting
- You thrive in on-site, collaborative environments and want direct access to clients and mentorship
- You're fluent in Google Ads, Meta Ads Manager, and analytics platforms (Google Analytics, Tag Manager)
- You need full remote flexibility—this is on-site only in Bogotá or MedellĂn
- You're early-career (0-1 years) seeking entry-level roles; this is mid-level with hands-on performance ownership
- You lack hands-on paid media platform experience; theory without platform expertise won't cut it here
Interview Process
Initial Screen
Recruiter call on experience with Google Ads, Meta, and analytics tools (15-20 min)
Case Study / Technical Assessment
Likely scenario-based: optimize a sample campaign, interpret analytics, recommend strategy (30-45 min async or sync)
Manager Interview
Deep dive on past campaign performance, testing methodology, client collaboration, and growth mindset (45-60 min)
Team Fit / Culture
Chat with team members to assess collaborative style and alignment with Emapta's excellence culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.