The Challenge
EDF Solutions Solaires is France's leading residential solar self-consumption player with 100,000+ installed customers. You'll scale acquisition across fragmented, heavily regulated markets by commanding an 8-person team and orchestrating multichannel campaigns that feed qualified leads into a distributed sales operation.
Your Mission
Audit current acquisition channels (SEA, SEO, social, affiliation) and establish baseline CAC/LTV by segment
Launch Q1 optimization program: implement A/B testing framework, reallocate budget to top-performing levers, document learnings
Build lead qualification criteria with sales; integrate nurturing workflows in marketing automation platform
Establish weekly performance cadence with sales teams and monthly strategy reviews with leadership
Grow qualified lead volume by 25-40% YoY while maintaining or improving CAC efficiency
Scale winning channels (identify 2-3 highest ROI levers) and test 3 new acquisition vectors (partnerships, events, channels)
Implement advanced lead scoring and nurturing; measure hand-off quality and MQL-to-SQL conversion lift
Deliver complete H1 acquisition roadmap with clear budget allocation, channel mix, and quarterly revenue impact
KPIs You'll Own
Cost Per Qualified Lead (CPL)
Track actual cost to acquire a lead meeting sales qualification criteria, segmented by channel and customer type.
Lead Volume & Quality Mix
Monitor total leads generated, MQL rate, and SQL conversion by acquisition source (B2C vs B2B).
Channel ROI / ROAS
Measure return on ad spend and marketing contribution to pipeline for paid channels (Google Ads, Meta, LinkedIn).
Lead Lifecycle Metrics
Track lead velocity, nurture engagement rates, and time-to-close by segment to optimize workflow efficiency.
Tools & Stack
Your Team
Your Manager
Director of Marketing or Growth
Current Team
8-person team: Marketing Project Manager, Traffic Manager, SEO specialist, and supporting roles
Backfill/leadership role managing existing team
The Package
Salary
€55K-€70K base
Remote
On-site only, Limonest (Auvergne-Rhône-Alpes, France)
Benefits & Perks
Company Intelligence
EDF Solutions Solaires is a 100%-owned EDF subsidiary and France's leader in residential solar self-consumption. With 100,000+ installations, 9 regional offices, and nearly 1 GWc deployed, the company designs turnkey solar solutions for individuals, businesses, and municipalities.
Customers
100,000+ residential and commercial clients across France
Culture
Mission-driven energy transition focus; distributed team model; regulated, compliance-heavy environment
Is This Role For You?
- You've managed 10+ years of multichannel acquisition in competitive, high-growth B2C/B2B environments
- You're fluent in Google Ads, Meta, LinkedIn, and marketing automation platforms; you live in dashboards and data
- You thrive building and leading small teams while owning campaign strategy, optimization, and results
- You can navigate complex sales handoffs and measure lead quality beyond volume
- You're purely creative or brand-focused; this role is results-driven acquisition and conversion optimization
- You need remote flexibility; this is on-site in Limonest, France only
- You're uncomfortable with regulated industries, compliance guardrails, or slow decision-making cycles
- You lack hands-on experience running paid campaigns or leading high-performing teams
Interview Process
Initial Screening
Phone call with HR/recruiter to confirm experience in acquisition, team leadership, and multichannel expertise
Marketing Director / Growth Lead Interview
Deep dive on acquisition strategy, channel mix, optimization methodologies, and past campaign results; discuss team leadership approach
Case Study / Live Exercise
Likely asked to audit a sample campaign or develop a 90-day acquisition roadmap for solar segment
Sales / Commercial Alignment Chat
Conversation with head of sales or key sales stakeholder to assess fit on lead qualification, handoff process, and collaboration
Final Interview & Offer
C-suite or VP-level conversation; discussion of company vision, scaling roadmap, and total compensation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.